Brand Communications Lead — TikTok & Student Recruitment

Montana Technological University; Butte (MT); Sur place; USD 50 000 - 70 000; Plein temps

Avantages offerts par ce poste

Health Insurance

Dental Insurance

Vision Insurance

Retirement plan

Tuition waiver

Wellness program

Résumé du poste

Montana Technological University in Butte is seeking a Brand Communications Coordinator to lead the university’s storytelling across digital and print media. You’ll spearhead the TikTok channel, craft high-impact content for marketing campaigns, and collaborate with Marketing and Admissions to drive prospective student recruitment.

The role requires a bachelor’s degree in communications/marketing/PR and 2+ years of experience, with strong writing, editing, and content management skills.

Qualifications

• Bachelor's degree in Communications, Marketing, Public Relations, or a related field with 2+ years of professional marketing experience.
• Exceptional written, verbal, and interpersonal communication skills to translate brand messaging.
• Hands-on experience creating, organizing, and publishing content.

Responsabilités

• Lead strategy and publishing for the university's TikTok channel.
• Support organic and paid acquisition via SEO, AI Engine Optimization, and digital ad creative.
• Write compelling copy for email campaigns, web stories, and marketing collateral.
• Distribute prospective student communications and campaign updates across digital and print channels.
• Create high-quality visual and written content aligned with Montana Tech's brand guidelines.
• Refine recruitment communications within the EMP/CRM to ensure consistent branding.

Connaissances

Brand management

Content creation

Marketing communications

Storytelling

Formation

Bachelor's degree in Communications/Marketing/PR

Outils

EMP/CRM

Google Analytics

TikTok publishing

Description du poste

Montana Technological University in Butte is seeking a Brand Communications Coordinator to lead the university’s storytelling across digital and print media. You’ll spearhead the TikTok channel, craft high-impact content for marketing campaigns, and collaborate with Marketing and Admissions to drive prospective student recruitment.

The role requires a bachelor’s degree in communications/marketing/PR and 2+ years of experience, with strong writing, editing, and content management skills.