Campus Social Video Producer

Colby College; Waterville (ME); On-site; USD 65,000 - 75,000; Full time

Job summary

Colby College seeks a Social Media Content Creator to bring the College’s brand to life through dynamic social media content. You will conceptualize, shoot, edit, and publish engaging visuals aligned with Colby’s marketing pillars, partnering with Multimedia and Editorial teams.

You will manage Colby’s social channels, elevate campus storytelling, and engage online audiences across TikTok, Instagram, Facebook, LinkedIn, YouTube, and emerging platforms.

Qualifications

• 2+ years of professional digital/social content creation experience for a brand, agency, publication, or creator account.
• Portfolio or reel demonstrating successful short-form video content and digital storytelling.
• Proficiency in mobile/DSLR shooting and video editing software (CapCut, Adobe Premiere, Final Cut Pro, or similar).
• Deep understanding of current social platforms, basic graphic design (Canva, Figma, Adobe Express) and copywriting.
• Ability to interpret social metrics, perform social listening, and apply data insights to content strategy.
• Excellent organizational, deadline-management, and cross-departmental collaboration skills.

Responsibilities

• Content Creation & Storytelling: produce engaging short-form video and static assets daily.
• Video & Asset Production: script, shoot, and edit content for Reels, TikTok, Shorts and more.
• Campus Storytelling: feature Colby students, staff, and alumni to highlight campus life and initiatives.
• Copywriting: write captions, headlines, and calls to action in Colby’s brand voice.
• Standards & Compliance: ensure assets meet brand, accessibility, and copyright standards.
• Special Projects: manage Communications newsletter and oversee student content workers.
• Strategy & Platform Growth: lead posting schedule across major channels.
• Cross-Functional Alignment: collaborate with communications to align social strategy.
• Trend Adaptation: monitor trends and platform updates to keep content relevant.
• Analytics & Monitoring: track reach and engagement; provide campaign reporting.
• Crisis & Reputation Management: flag potential issues to leadership.

Skills

Content creation

Video editing

Copywriting

Social media strategy

Tools

CapCut

Adobe Premiere

Final Cut Pro

Job description

Colby College seeks a Social Media Content Creator to bring the College’s brand to life through dynamic social media content. You will conceptualize, shoot, edit, and publish engaging visuals aligned with Colby’s marketing pillars, partnering with Multimedia and Editorial teams.

You will manage Colby’s social channels, elevate campus storytelling, and engage online audiences across TikTok, Instagram, Facebook, LinkedIn, YouTube, and emerging platforms.