Strategic Social & Digital Content Manager

Carleton-College; Northfield (MN); On-site; USD 77,000 - 80,000; Full time

Benefits offered by this job

403(b) retirement plan with employer

Medical, dental, vision

Paid time-off

Paid holidays

Employee Assistance Program (EAP)

Dependent tuition program

Job summary

Carleton College is seeking a Social & Digital Content Manager to elevate the college’s visibility and brand through strategic social media leadership. You will manage Carleton’s official channels, produce compelling short-form video, and guide campus partners on best practices to tell the Carleton story.

The role also includes editorial duties, copywriting for major marketing pages, and overseeing a small team of student content producers, with occasional evening/weekend work as needed.

Qualifications

• Demonstrated ability to create short-form video content for social platforms.
• Outstanding written and verbal communication skills and keen editorial judgement.
• Ability to work independently, meet deadlines, and manage multiple tasks.
• Ability to maintain confidentiality and collaborate with a diverse campus community.

Responsibilities

• Develop and oversee a college-wide social media strategy and content plan engaging key audiences.
• Manage day-to-day operations of Carleton’s official social channels (Instagram, TikTok, Facebook, Threads, Blue Sky, YouTube, LinkedIn).
• Conceptualize and produce content for official channels and engage with users.
• Produce engaging short-form video content (TikTok, Instagram Reels, YouTube Shorts) aligned with brand.
• Monitor media mentions and deliver a weekly listening report for the President’s Cabinet.
• Advise staff, faculty, and students on social media strategies and campaigns.
• Maintain the Carleton Editorial Style Guide and review language annually.
• Write marketing copy for priority pages and recruitment/fundraising materials.
• Co-manage student social media content producers and provide mentorship.
• Engage with higher education social media community and adopt best practices.

Skills

Short-form video production

Social media strategy

Copy editing

Editorial quality

Audience engagement

Communication skills

Project management

Education

Bachelor’s degree in communications, marketing, journalism, or public relations; or other BA with relevant experience

Tools

WordPress

Canva

Job description

Carleton College is seeking a Social & Digital Content Manager to elevate the college’s visibility and brand through strategic social media leadership. You will manage Carleton’s official channels, produce compelling short-form video, and guide campus partners on best practices to tell the Carleton story.

The role also includes editorial duties, copywriting for major marketing pages, and overseeing a small team of student content producers, with occasional evening/weekend work as needed.