Brand & Social Content Manager - Short-Form Video Pro

Carleton College; Northfield (MN); On-site; USD 77,000 - 80,000; Full time

Benefits offered by this job

403(b) retirement plan with employer 2

Medical, dental, vision, life and disa

Paid time-off including 25 leave days

Employee Assistance Program (EAP)

Dependent tuition program after six + 

Job summary

Carleton College in Northfield, Minnesota, seeks a Social & Digital Content Manager to raise the college’s visibility, enhance the Carleton brand, and foster community through social media. The ideal candidate is a skilled storyteller who can create authentic digital spaces and advise campus partners on best practices.

The role requires leading social listening, copy editing, and overseeing student content creators while aligning with institutional voice and style guidelines.

Qualifications

• Bachelor’s degree in communications, marketing, journalism, or public relations or related field with experience.
• 5+ years of full-time professional experience in social media and content production.
• Experience creating short-form videos for social media channels.
• Exceptional judgment and strong written and verbal communication skills.
• Deadline-driven, highly organized, able to work independently while handling multiple tasks.

Responsibilities

• Develop and administer a college-wide social media strategy and content plan engaging key audiences.
• Manage day-to-day operations of official social channels (Instagram, TikTok, Facebook, Threads, YouTube, LinkedIn).
• Conceptualize and produce content for official channels and engage with users.
• Create short-form video content (TikTok, Reels, Shorts) aligned with the brand.
• Monitor social and traditional media, produce weekly listening reports for the President’s Cabinet.
• Analyze channel performance, report insights, and advise staff and students on best practices.
• Advise offices on social media strategies and campaigns; oversee related work.
• Maintain the Carleton Editorial Style Guide and ensure up-to-date terminology.
• Serve as copy editor for major materials and write marketing copy for priority pages.
• Co-manage student content producers and mentor them in professional development.

Skills

Social media management

Video content production

Written communication

Deadline-driven

Collaboration

Education

Bachelor’s degree in communications, marketing, journalism, or public relations

Tools

WordPress

Canva

Job description

Carleton College in Northfield, Minnesota, seeks a Social & Digital Content Manager to raise the college’s visibility, enhance the Carleton brand, and foster community through social media. The ideal candidate is a skilled storyteller who can create authentic digital spaces and advise campus partners on best practices.

The role requires leading social listening, copy editing, and overseeing student content creators while aligning with institutional voice and style guidelines.