Campus Marketing & Social Media Assistant

Associated Students; San Luis Obispo (CA); On-site; USD 19,000 - 27,000; Part time

Job summary

Associated Students at Cal Poly, San Luis Obispo, seeks a Marketing Student Assistant to support branding, content, and promotional activities. The role coordinates production and distribution of materials, drafts content, and administers ASI’s social media strategy.

You will work with a team to develop campaigns, manage digital communications, assist events, and serve as a program ambassador. Requires enrolled Cal Poly student and strong communication, organization, and customer-service skills;

Qualifications

• Must be a currently enrolled Cal Poly student with 6 units (graduate students must carry 4 units).
• Marketing, journalism, or public relations major preferred.
• Must be highly organized and have great time management and planning skills.
• Excellent oral and written communication skills.
• Photography skills preferred.
• Demonstrated experience in social and digital media.
• Experience with customer service.
• Experience with marketing, advertising, communications, or public relations.
• Experience with administration, supervision, leadership, or management.
• Experience with ASI program participation preferred.
• General knowledge of program services.
• Self-starter
• Positive attitude, detail, and customer-oriented with excellent multitasking abilities.

Responsibilities

• Assist with ensuring that ASI program identity standards, professionalism, and consistency are maintained and met through production of collateral material, display cases, promotional material, and marketing information.
• Assist with the development, implementation, and revisions of the ASI Marketing/Communication Plan.
• Generate creative, original content and assist with management of ASI’s social media marketing strategy across all platforms, including but not limited to Instagram, Facebook, LinkedIn, YouTube.
• Create and disseminate digital content, including but not limited to apps, e-newsletters, press releases, Cal Poly Now posts, and presentations for ASI programs and services.
• Create, edit, and review written copy, including but not limited to blogs, e-newsletters, press releases, Cal Poly Now, Cal Poly Portal Announcements, email communications, and presentations for ASI programs and services.
• Support market research and assessment efforts (surveys, focus groups, campus needs analysis, etc.).
• Coordinate and/or assist with promotions of ASI programs and services.
• Gather and organize content for graphic requests and communication plans.
• Distribute final digital assets to appropriate areas for posting.
• Post and deliver marketing materials; distribute materials to ASI programs and other campus organizations.
• Set-up promotional displays.
• Work as an ASI representative at events when available and serve as a knowledgeable program ambassador at all times.
• Provide excellent customer service while maintaining positive, professional relationships with staff and campus community members.
• Assist in the planning of special promotions or events and coordination of special projects, including but not limited to sponsorships, scheduling, contracts, etc.
• Collaborate and assist in the coordination of public relations and marketing for ASI programs and services.
• Develop and implement creative and original marketing strategies and tactics.
• Act as liaison and outreach facilitator between campus groups/clubs/residence halls, promotional agencies and ASI programs.
• Assist and when necessary, coordinate photographers or videographers and participants during promotional photo or video shoots.
• Collaborate with ASI graphic designers, photographers, and videographers on marketing campaigns and collateral material.
• Research, identify, and apply new strategies or tools for marketing, outreach, and communication efforts.
• Hold regularly scheduled office hours, attend all mandatory meetings/workshops/retreats, and support a safe work environment.
• Maintain prompt hours and follow absence procedures.
• Adhere to and enforce all ASI departmental policies and procedures.
• Maintain familiarity with evacuation plan for work area.

Skills

Excellent oral and written comms

Time management

Organized

Customer service

Self-starter

Detail-oriented

Multitasking

Photography

Education

Enrolled Cal Poly student

Marketing/PR major preferred

6 units minimum (undergrad)

Graduate students 4 units

Job description

Associated Students at Cal Poly, San Luis Obispo, seeks a Marketing Student Assistant to support branding, content, and promotional activities. The role coordinates production and distribution of materials, drafts content, and administers ASI’s social media strategy.

You will work with a team to develop campaigns, manage digital communications, assist events, and serve as a program ambassador. Requires enrolled Cal Poly student and strong communication, organization, and customer-service skills;