Marketing Student Assistant (Communications & Public Relations)

Cal Poly Associated Students, Inc

San Luis Obispo (CA)

On-site

USD 19,000 - 27,000

Part time

4 days ago

Be an early applicant

Application generator

Turn this role into an interview — a resume and cover letter built around what this employer wants.

Get past ATS filters

Job summary

Cal Poly Associated Students, Inc. is seeking a Marketing Student Assistant to support PR, communications, and marketing initiatives on campus.

Based at Cal Poly, San Luis Obispo, you will help research, draft content, and coordinate promotional materials while representing the ASI brand at events. The role focuses on managing ASI's social media, creating digital content, assisting with the Marketing/Communication Plan, and delivering excellent customer service across campus.

Qualifications

Must be a currently enrolled Cal Poly student with a minimum of 6 units (4 units for graduate students).
Marketing, journalism, or public relations major preferred.
Strong organizational, planning, and multitasking skills; excellent written and oral communication.

Responsibilities

Assist with production and distribution of promotional materials.
Create and edit digital content for ASI channels.
Manage ASI's social media across platforms.
Support events and promotions and coordinate during shoots.

Skills

Highly organized/time management

Written and verbal communication

Social media/digital media experience

Customer service experience

Photography skills

ASI program experience

Education

Enrolled Cal Poly student (6+ units)

Marketing/PR/Journalism major preferred

Job description

Definition and Purpose

Under the supervision of Assistant Coordinator—Marketing (Communications and Outreach), the Marketing Student Assistant addresses the needs of the Public Relations, Communications, and Marketing Department and ASI programs and services in researching, implementing, and developing guidelines and procedures for marketing and communications of the ASI brand and events. This position is responsible for coordinating production and distribution of promotional materials and requests, drafting and editing content, administering ASI's social media marketing strategy, developing strategies to increase participation in sponsored activities and programs, and representing the ASI brand across ASI social media platforms and at events as needed. This position is based at the Cal Poly in San Luis Obispo, CA.

Definition and Purpose

Requirements

Educational Requirements and Qualifying Experience

Must be a currently enrolled student at Cal Poly with a minimum of 6 units. Graduate students must carry 4 units.
Marketing, journalism, or public relations major preferred.
Must be highly organized and have great time management and planning skills.
Excellent oral and written communication skills.
Photography skills preferred.
Demonstrated experience in social and digital media.
Experience with customer service.
Experience with marketing, advertising, communications, or public relations.
Experience with administration, supervision, leadership, or management.
Experience with ASI program participation preferred.
General knowledge of program services.
Self-starter
Positive attitude, detail, and customer-oriented with excellent multitasking abilities.

Supervisory Responsibilities

None

Essential Duties And Responsibilities

Assist with ensuring that ASI program identity standards, professionalism, and consistency are maintained and met through production of collateral material, display cases, promotional material, and marketing information.
Assist with the development, implementation, and revisions of the ASI Marketing/Communication Plan.
Generate creative, original content and assist with management of ASI's social media marketing strategy across all platforms, including but not limited to Instagram, Facebook, LinkedIn, YouTube.
Create and disseminate digital content, including but not limited to apps, e-newsletters, press releases, Cal Poly Now posts, and presentations for ASI programs and services.
Create, edit, and review written copy, including but not limited to blogs, e-newsletters, press releases, Cal Poly Now, Cal Poly Portal Announcements, email communications, and presentations for ASI programs and services.
Support market research and assessment efforts (surveys, focus groups, campus needs analysis, etc.).
Coordinate and/or assist with promotions of ASI programs and services.
Gather and organize content for graphic requests and communication plans.
Distribute final digital assets to appropriate areas for posting.
Post and deliver marketing materials; distribute materials to ASI programs and other campus organizations.
Set-up promotional displays.
Work as an ASI representative at events when available and serve as a knowledgeable program ambassador at all times.
Provide excellent customer service while maintaining positive, professional relationships with staff and campus community members.
Assist in the planning of special promotions or events and coordination of special projects, including but not limited to sponsorships, scheduling, contracts, etc.
Collaborate and assist in the coordination of public relations and marketing for ASI programs and services.
Develop and implement creative and original marketing strategies and tactics.
Act as liaison and outreach facilitator between campus groups/clubs/residence halls, promotional agencies and ASI programs.
Assist and when necessary, coordinate photographers or videographers and participants during promotional photo or video shoots.
Collaborate with ASI graphic designers, photographers, and videographers on marketing campaigns and collateral material.
Research, identify, and apply new strategies or tools for marketing, outreach, and communication efforts.
Hold regularly scheduled office hours, attend all mandatory meetings/workshops/retreats, and support a safe work environment.
Maintain prompt hours and follow absence procedures.
Adhere to and enforce all ASI departmental policies and procedures.
Maintain familiarity with evacuation plan for work area.

Other Duties And Responsibilities

The person holding this position is considered a "mandated reporter" under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in ASI policy as a condition of its employment.
Other duties as assigned.

Period of Employment

Employment with this organization is of an "at will" nature, which means that the employee may resign at any time and ASI may discharge the employee at any time with or without cause.

Benefits

Compensation and Hours