Campus Marketing Director - Student Leader

retailexternalfollett; Maryland; Presencial; USD 45.000 - 60.000; Jornada completa

Descripción de la vacante

Follett Higher Education is seeking a Student Marketing Director to lead campus social media and in-store marketing efforts. You will produce on-brand content, manage calendars, and partner with campus and creative teams to drive traffic and sales for campus stores.

The role targets top university students (Sophomores/Juniors) who can work 20 hours weekly, with a focus on engaging social audiences across platforms and supporting local events.

Formación

• Must be enrolled as a student at the university offering the position.
• Sophomore or Junior standing required.
• Able to work 20 hours per week.
• Strong content creation and social media trend knowledge.
• Excellent verbal and written communication skills.
• Organizational skills with attention to detail.

Responsabilidades

• Adapt social media strategies to boost brand awareness and drive in-store and online traffic.
• Create regular, original social media content (copy/storytelling, video, live streams, photography).
• Manage content calendar and obtain approvals at least 1 week prior.
• Grow audiences using promotions, partnerships and other tactics.
• Analyze performance metrics weekly to optimize outcomes.
• Collaborate with directors, influencers, and campus admins to drive store traffic.
• Engage with customers and respond to inquiries on social media and the website.
• Engage campus administrators and develop a local marketing calendar around events.
• Coordinate with in-house teams to produce marketing collateral and support local initiatives.

Conocimientos

Social media marketing

Content creation

Communication

Project management

Educación

Sophomore or Junior

Herramientas

Canva Pro

CapCut Pro

Microsoft Office

Descripción del empleo

Follett Higher Education is seeking a Student Marketing Director to lead campus social media and in-store marketing efforts. You will produce on-brand content, manage calendars, and partner with campus and creative teams to drive traffic and sales for campus stores.

The role targets top university students (Sophomores/Juniors) who can work 20 hours weekly, with a focus on engaging social audiences across platforms and supporting local events.