Campus Marketing Director - Student Social & Store Growth

retailexternalfollett; Nebraska; Hybrid; USD 2,066,000 - 3,031,000; Part time

Job summary

Follett Higher Education is seeking a Student Marketing Director to lead local campus marketing through in-store and social media efforts, driving traffic and sales for campus stores. You will implement social content, manage campaigns, and collaborate with campus stakeholders as part of a dynamic, student-focused team.

Primary responsibilities include creating on-brand content, coordinating with the Senior Social Media Manager, and engaging with university partners to support campus events and

Qualifications

• Must be enrolled as a student at the university where the position is offered.
• Sophomore or Junior standing required.
• Ability to work 20 hours per week.
• Creative thinker with strong content skills.
• Knowledge of social media trends and best practices.
• Excellent verbal and written communication.
• Strong organizational and reporting abilities.
• Ability to manage local budget.
• Proficient in Microsoft Office.
• Evening and weekend availability.
• Experience with Canva Pro or CapCut Pro is a plus.

Responsibilities

• Adapt social media strategies to boost brand awareness and traffic.
• Execute guidance from the Senior Social Media Manager.
• Create original, on-brand content for social media (copy, video, photos).
• Maintain content calendar and approvals at least 1 week ahead.
• Grow social media audiences with promotions and partnerships.
• Analyze performance metrics weekly to refine content.
• Collaborate with influencers, athletes, and admins to drive store traffic.
• Meet with the Senior Social Media Manager on campaigns.
• Respond to customer service inquiries on social media and website.
• Engage university admins to drive campus store traffic.
• Develop local marketing calendar with campus events.
• Track tactics for campaigns and events.
• Liaise with in-house creative/production for collateral.
• Build relationships with school contacts to drive sales.
• Discuss local strategy with OTC marketing partners.
• Meet Campus Store Director/Manager regularly.
• Generate and activate in-store events and manage marketing operations.
• Support national marketing initiatives at store level.
• Maintain in-store signage and EDU compliance.
• Other duties as assigned.

Skills

Content creation

Social media marketing

Campaign planning

Analytics reporting

Budget management

Microsoft Office

Written communication

Verbal communication

Organizational skills

Self-starter

Time management

Canva Pro

CapCut Pro

Event coordination

Adaptability

Education

University student (Sophomore/Junior)

Tools

Canva Pro

CapCut Pro

Job description

Follett Higher Education is seeking a Student Marketing Director to lead local campus marketing through in-store and social media efforts, driving traffic and sales for campus stores. You will implement social content, manage campaigns, and collaborate with campus stakeholders as part of a dynamic, student-focused team.

Primary responsibilities include creating on-brand content, coordinating with the Senior Social Media Manager, and engaging with university partners to support campus events and