Campus Marketing Director | Student Leader

Follett Corporation; East Lansing (MI); Hybride; USD 17 000 - 28 000; Temps partiel

Résumé du poste

Follett Higher Education at Michigan State University is seeking a Student Marketing Director to lead campus marketing tactics on-site and online, driving traffic, awareness and sales for the Campus Store. You will work with the Senior Social Media Manager to execute social campaigns and create on-brand content.

This role requires MSU enrollment as a sophomore or junior, the ability to work 20 hours per week, and a knack for social media trends.

Qualifications

• Must be enrolled as a student at Michigan State University and be a Sophomore or Junior.
• Able to work 20 hours per week.
• Creative thinker with a keen eye for engaging content.
• Up-to-date knowledge of social media trends and best practices.
• Self-starter with initiative and strong communication skills.
• Ability to manage local budget and report results.

Responsabilités

• Lead local on-campus social marketing across platforms (Facebook, TikTok, Instagram, Snapchat, Twitter/X, YouTube, LinkedIn).
• Create regular on-brand content including copy, video, live streams, and photography.
• Collaborate with Senior Social Media Manager and Campus Store team on campaigns.
• Develop a local marketing calendar and execute events to drive foot traffic and sales.
• Coordinate with campus contacts and in-house creative/production teams for collateral.
• Track and analyze performance metrics to refine content strategies.
• Oversee in-store events and NIL-related campaigns; support national initiatives.

Connaissances

Social media

Content creation

Campaign planning

Budget management

Reporting

Outils

Canva Pro

CapCut Pro

Microsoft Office

Description du poste

Follett Higher Education at Michigan State University is seeking a Student Marketing Director to lead campus marketing tactics on-site and online, driving traffic, awareness and sales for the Campus Store. You will work with the Senior Social Media Manager to execute social campaigns and create on-brand content.

This role requires MSU enrollment as a sophomore or junior, the ability to work 20 hours per week, and a knack for social media trends.