Marketing Coordinator for Campus Life & Events

UWMSN University of Wisconsin Madison; United States; On-site; USD 52,000 - 56,000; Full time

Job summary

The Wisconsin Union at the University of Wisconsin–Madison is seeking a collaborative Marketing Coordinator to bridge internal units and creative teams, managing client accounts and guiding strategic campaigns. You will help amplify events, programs, and spaces that define campus life.

Responsibilities include liaising with department leads, assessing requests, maintaining client relationships, ensuring brand alignment, and delivering timely reports.

Qualifications

• 1 year of experience in marketing execution, content coordination, or digital campaign support. Please detail your experience.
• Strong writing and editing skills with demonstrated ability to draft clear, on-brand copy for shortform social posts, email newsletters, and web content. Please provide samples.
• Experience pulling campaign metrics and interpreting performance trends.
• Experience using project management tools (e.g., Asana, Trello, Workfront or other) Please outline your experience and the programs you used.

Responsibilities

• Serve as the primary point of contact and unit liaison for department leads, stakeholders, and external groups.
• Assess incoming marketing requests and consult with clients to provide creative, strategic marketing recommendations.
• Maintain professional marketing account relationships and identify opportunities to promote marketing services that meet client needs.
• Ensure all marketing initiatives align with departmental strategic objectives, maintain brand consistency, and adhere to established policies.
• Provide administrative coordination to ensure marketing campaigns meet deadlines, stay within budget, and hit deliverables.
• Coordinate workflows and communication between clients and internal creative/production teams.
• Collect and summarize campaign data and market trends.
• Prepare and disseminate performance reports to appropriate stakeholders to guide future marketing strategies.

Skills

Marketing execution

Content coordination

Digital campaigns

Project management tools

Education

Bachelor’s Degree

Tools

Asana

Trello

Workfront

Job description

The Wisconsin Union at the University of Wisconsin–Madison is seeking a collaborative Marketing Coordinator to bridge internal units and creative teams, managing client accounts and guiding strategic campaigns. You will help amplify events, programs, and spaces that define campus life.

Responsibilities include liaising with department leads, assessing requests, maintaining client relationships, ensuring brand alignment, and delivering timely reports.