Wisconsin Union Marketing Coordinator

University of Wisconsin; Madison, Northern (WI, KY); Hybrid; USD 47,000 - 57,000; Full time

Job summary

University of Wisconsin–Madison is seeking a Marketing Coordinator to bridge internal units with creative teams, manage client accounts, and guide strategic campaigns that amplify events and spaces on campus.

You will collaborate with department leads, coordinate campaigns, and ensure timely delivery within budget while upholding brand standards. Bachelor’s degree preferred; strong writing and data skills are essential.

Qualifications

• 1 year of experience in marketing execution, content coordination, or digital campaign support.
• Strong writing and editing skills for copy across social, email, and web content.
• Experience pulling campaign metrics and interpreting performance trends.
• Experience using project management tools (e.g., Asana, Trello, Workfront).

Responsibilities

• Serve as the main point of contact and unit liaison for department leads, stakeholders, and external groups.
• Assess marketing requests and provide strategic marketing recommendations.
• Maintain marketing account relationships and identify opportunities to promote services.
• Ensure campaigns align with objectives, maintain brand consistency, and meet deadlines.

Skills

Marketing execution

Content coordination

Campaign analysis

Education

Bachelor’s degree

Tools

Asana

Trello

Workfront

Job description

Current Employees: If you are currently employed at any of the Universities of Wisconsin, log in to Workday to apply through the internal application process.

Job Category:

Academic Staff

Employment Type:

Regular

Job Profile:

Marketing Coordinator

Job Summary:

Are you ready to help shape the vibrant student life and community experience at the heart of the University of Wisconsin-Madison? The Wisconsin Union is seeking a collaborative and organized Marketing Coordinator to serve as the primary bridge between our dynamic internal units and our creative teams. In this role, you will manage client accounts, guide strategic marketing campaigns, and help amplify the events, programs, and spaces that make the Union an indispensable part of campus life.

In this role you will:

• Serve as the primary point of contact and unit liaison for department leads, stakeholders, and external groups.

• Assess incoming marketing requests and consult with clients to provide creative, strategic marketing recommendations.

• Maintain professional marketing account relationships and identify opportunities to promote marketing services that meet client needs.

• Ensure all marketing initiatives align with departmental strategic objectives, maintain brand consistency, and adhere to established policies.

• Provide administrative coordination to ensure marketing campaigns meet deadlines, stay within budget, and hit deliverables.

• Coordinate workflows and communication between clients and internal creative/production teams.

• Collect and summarize campaign data and market trends.

• Prepare and disseminate performance reports to appropriate stakeholders to guide future marketing strategies.

If you have a passion for relationship-building, project coordination, and data-driven storytelling, we want you on our team.

Key Job Responsibilities:

• Collects, analyzes, prepares, and summarizes data and trends, disseminating information to appropriate entities according to established policies and procedures.

• Maintains marketing account relationships, identifies opportunities to promote marketing products and services to best meet account needs and align with unit objectives and strategic initiatives.

• Serves as a main point of contact and unit liaison for individuals and groups; assesses, responds to, and consults with clients about their marketing requests providing creative recommendations and solutions.

• Provides management and coordination to ensure that marketing campaigns meet deadlines and stay within budget.

Department:

Wisconsin Union

Compensation:

The expected annual starting salary is $52,000– but is negotiable based on experience and qualifications.

This position offers a comprehensive benefits package, including generous paid time off, competitively priced health/dental/vision/life insurance, tax-advantaged savings accounts, and participation in the nationally recognized Wisconsin Retirement System (WRS)pension fund. For a summary of benefits, please see.

https://www.wisconsin.edu/ohrwd/benefits/download/fasl.pdf

Required Qualifications:

• 1 year of experience in marketing execution, content coordination, or digital campaign support. Please detail your experience.

• Strong writing and editing skills with demonstrated ability to draft clear, on-brand copy for shortform social posts, email newsletters, and web content. Please provide samples.

• Experience pulling campaign metrics and interpreting performance trends.

• Experience using project management tools (e.g., Asana, Trello, Workfront or other) Please outline your experience and the programs you used.

Preferred Qualifications:

• Prior agency or client facing marketing experience

• Ability to translate technical marketing jargon and complex campaign data into simple, digestible updates for non-marketing stakeholders.

• Experience receiving client/stakeholder briefs, taking intake requests, and translating ambiguous needs into actionable task lists.

• Demonstrated ability to draft, stage, and schedule campaigns using marketing automation or email platforms (e.g., Eloqua, HubSpot, Mailchimp, etc.) Provide examples and the programs you used.

Education:

Bachelor’s Degree Preferred Minimum

Contact Information:

Kathleen Keller, [e-mail], 608-262-9323

Relay Access (WTRS): 7-1-1. See RELAY_SERVICE for further information.

Institutional Statement on Diversity:

Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals.

The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background - people who as students, faculty, and staff serve Wisconsin and the world.

The University of Wisconsin-Madison is an Equal OpportunityEmployer.

Qualified applicants will receive consideration for employment without regard to, including but not limited to, race, color, religion, sex, sexual orientation, national origin, age, pregnancy, disability, or status as a protected veteran and other bases as defined by federal regulations and UW System policies. We promote excellence by acknowledging skills and expertise from all backgroundsand encourage all qualified individuals to apply. For more information regarding applicant and employee rights and to view federal and state required postings, visit the Human Resources Workplace Poster website.

To request a disability or pregnancy-related accommodation for any step in the hiring process (e.g., application, interview, pre-employment testing, etc.), please contact the Divisional Disability Representative (DDR) in the division you are applying to. Please make your request as soon as possible to help the university respond most effectively to you.

Employment may require a criminal background check. It may also require your references to answer questions regarding misconduct, including sexual violence and sexual harassment.

The University of Wisconsin System will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful candidate will be released. See Wis. Stat. sec. 19.36(7).

The Annual Security and Fire Safety Report contains current campus safety and disciplinary policies, crime statistics for the previous 3 calendar years, and on-campus student housing fire safety policies and fire statistics for the previous 3 calendar years. UW-Madison will provide a paper copy upon request; please contact the University of Wisconsin Police Department.