Campus Marketing Coordinator: Campaigns, Data & Brand Liaison

Universities of Wisconsin; Madison (WI); On-site; USD 47,000 - 57,000; Full time

Benefits offered by this job

Benefits package

Job summary

The Wisconsin Union at the University of Wisconsin–Madison is seeking a Marketing Coordinator to bridge internal units with creative teams, manage client accounts, guide campaigns, and amplify events and spaces on campus.

You will serve as liaison, assess requests, provide strategic recommendations, maintain relationships, ensure brand alignment and budget adherence, and prepare performance reports to guide future marketing strategies.

Qualifications

• 1 year of experience in marketing execution, content coordination, or digital campaign support.
• Strong writing and editing skills with ability to draft on-brand copy for social posts, newsletters, and web content.
• Experience pulling campaign metrics and interpreting performance trends.
• Experience using project management tools (e.g., Asana, Trello, Workfront).

Responsibilities

• Collects, analyzes, prepares, and summarizes data and trends for stakeholders.
• Maintains marketing account relationships and promotes services to meet account needs.
• Serves as main point of contact and liaison for clients, providing creative recommendations.
• Ensures marketing campaigns meet deadlines and stay within budget.

Skills

Marketing execution

Content coordination

Digital campaign support

Writing & editing

Education

Bachelor's Degree

Tools

Asana

Trello

Workfront

Job description

The Wisconsin Union at the University of Wisconsin–Madison is seeking a Marketing Coordinator to bridge internal units with creative teams, manage client accounts, guide campaigns, and amplify events and spaces on campus.

You will serve as liaison, assess requests, provide strategic recommendations, maintain relationships, ensure brand alignment and budget adherence, and prepare performance reports to guide future marketing strategies.