Campaign Strategist - Influencer & Paid Media

Publicis Groupe; Chicago (IL); Hybrid; USD 54,000 - 72,000; Full time

Benefits offered by this job

Flexible time off

Paid holidays

Team-building events

Employee referral program

Annual recognition awards

Hybrid work arrangements

Parental bonding leave

Backup care options

Employee discount program

International SOS program

Business Resource Groups

Job summary

CJ, part of Publicis Groupe, is seeking an influencer and paid media specialist in Chicago to drive strategy, execution, and reporting across influencer and paid social campaigns. You will set KPIs, optimize media spends, and educate influencers on CJ tools and solutions.

The role emphasizes collaboration, data-driven decision making, and ability to work in a hybrid environment with regular client interactions.

Qualifications

• 1-2 years related professional work experience directly with creators/influencers and/or paid social campaign execution.
• Professional experience with TikTok Shop preferred.
• You are able to collaborate with your team to solve complex issues.
• You are proficient in Microsoft Office, especially Excel.
• You have strong analytical skills.
• You are respectful to varying opinions and perspectives.
• Excellent organizational and communications skills with a strong attention to detail.
• Strong client presentation skills.
• Ability to work autonomously in a fast-paced environment in order to meet tight deadlines.

Responsibilities

• Participate in building and presenting strategy presentations and post-campaign insights for influencer, content and brand campaigns.
• Set up, manage, and optimize paid media campaigns including: Facebook, Instagram, Tiktok, etc. by establishing KPIs and measuring against benchmarks
• Support influencer sourcing, onboarding and casting for each campaign to maximize campaign budgets and performance through pricing benchmarks and creative rational
• Train and educate influencers on CJ tools, platform and product solutions
• Develop client-facing and internal reports by compiling, analyzing and interpreting social and performance insights
• Coordinate across multiple departments and teams (both internal and with clients) to manage campaign assets and deliverables
• Be a subject matter expert within influencer industry and paid media efforts

Job description

CJ, part of Publicis Groupe, is seeking an influencer and paid media specialist in Chicago to drive strategy, execution, and reporting across influencer and paid social campaigns. You will set KPIs, optimize media spends, and educate influencers on CJ tools and solutions.

The role emphasizes collaboration, data-driven decision making, and ability to work in a hybrid environment with regular client interactions.