Campaign Operations Manager

LastPass; United States; Remote; USD 109,000 - 135,000; Full time

Job summary

Join LastPass as a Campaign Operations Manager to drive innovative campaign processes! This remote role involves optimizing marketing strategies using Marketo, managing workflows, and fostering collaboration with diverse teams. With a commitment to creativity and efficiency, you will play a key role in scaling marketing initiatives while enjoying a supportive and inclusive workplace.

Benefits

Flexible Paid Time Off policies

Quarterly Self-Care Days

Generous parental leave

Comprehensive health coverage

Home office setup support

Continuous learning and development opportunities

Qualifications

• Advanced campaign operations experience and business acumen.
• Proven history of crafting impactful marketing campaign programs.
• Strong technical abilities in marketing technologies.

Responsibilities

• Lead the development and implementation of campaign operations.
• Manage campaign workflows and ensure timely launches.
• Optimize campaign performance through monitoring and testing.

Skills

Understanding of Marketo

Salesforce

Marketing automation

Intent-based data tools

Campaign program delivery

HTML

CSS

JavaScript

Education

Marketo Certification

Job description

About LastPass
LastPass is a leader in password and identity management, making it easier to log into life and work. Trusted by 100,000 businesses and millions of users, LastPass combines advanced security with effortless access for individuals, families, small business owners, and enterprise professionals. With LastPass, important credentials are protected and private – and always within reach.

Curious about our products? Visit our websiteand try it free!

We welcome new ideas, support your growth, and recognize your value, if this aligns with what you are looking for in your next career move, Join Us

LastPass is looking for aCampaign Operations Manager:

This role will be our go-to Subject Matter Expert operations , automation , and campaign launches within Marketo. Your remit will be to ensure the enterprise lead funnel is best in class, and that campaigns, launches, and world-class events are executed flawlessly and efficiently. Optimizing and governing systems and processes within your purview, you’ll ensure that the team innovates, grows, and thrives. This role requires you to be tech -savvy, detail- and process-oriented, customer- centric and analytical team member who is comfortable communicating across both non-technical and technical audiences.

This role has a strong passion for generating processes, a data-driven approach and desire to do things at scale. This role is a strong communicator who can earn trust with key stakeholders across sales and marketing teams. This role is comfortable with handling multiple initiatives simultaneously and prioritizing accordingly to contribute to ambitious growth plans. This role is someone who is organized, analytical, and data driven, with an interest in complex marketing/sales and product databases.

If you are passionate about complex problem solving and motivated by scale, then this is the role for you!

Who will you work with?

You’ll partner with marketing stakeholders including Campaigns, Demand, GTM, Events, and Marketing Analytics as well as cross-functional partners including engineering and sales/sales operations.

Please note: While this position is remote, we prefer candidates who can work EST hours to ensure alignment with business needs.

What are some of the exciting challenges you will be working on?

• Lead the development and implementation of our campaign operations processes ensuring they align with business goals and deliver measurable results.
• Manage campaign workflows, from setup through execution, ensuring all campaigns are launched on time and meet quality standards.
• Handle various marketing automation requests from internal customers, spanning single emails, multi-step campaigns, webinars, event programs, and database management tasks.
• Optimize campaign performance by monitoring, testing, and iterating on various elements (e.g., messaging, targeting, channels).
• Create functional and flexible program templates and scalable strategies for program execution.
• Build and maintain dashboards and reporting tools that provide real-time, accurate insights into key performance indicators (KPIs) such as conversion rates, engagement, pipeline, ARR and ROI.
• Establish and maintain data governance practices to ensure data accuracy, integrity, and consistency across marketing systems.
• Continuously assess and refine campaign workflows, ensuring maximum efficiency and scalability across the marketing team.
• Identify bottlenecks and recommend process improvements to streamline campaign execution and reporting.

What does it take to work at LastPass?

• Strong understanding of Marketo, Salesforce, marketing automation, intent-based data tools, and marketing technologies
• Advanced campaign operations experience, business acumen, strong technical abilities, and working knowledge of Marketo
• Proven history of crafting, creating, and delivering impactful marketing campaign programs across diverse channels and methods
• HTML, CSS, JavaScript
• Marketo Certified

Our compensation reflects the cost of labor across several US geographic markets. Pay is based on several factors including market location and may vary depending on job-related knowledge, skills, and experience.

US Pay Range $109,500 — $135,000 USD

Why LastPass?

• Market-leading password manager
• High-growth, collaborative environment with inclusive teams
• Remote-first culture
• Competitive compensation
• Flexible Paid Time Off policies, including but not limited to: Quarterly Self-Care Days (4 extra paid days off annually) and Volunteer Days
• Generous parental leave
• Comprehensive health coverage, including dependents
• Home office setup support
• LastPass Families free account for up to 5 members
• Continuous learning and development opportunities, including an annual learning stipend to invest in your growth
• Peer-to-peer recognition through Motivosity
• Employee Assistance Program for well-being support
• Remote work stipend to support your home office needs
• Short-Term or Remote-Centric Work Arrangements for added flexibility

Unlock your potential with us - your skills, experience, and unique perspective matter more than just checking the boxes. Apply today, and let's build the future together!

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