Campaign Operations Lead (Marketing Automation)

Aditi Consulting; Seattle (WA); On-site; USD 62,000 - 69,000; Full time

Job summary

Aditi Consulting is seeking a skilled marketing operations professional to own the day-to-day running of partner marketing campaign production in a B2B context. You will manage the production intake queue, prioritize across lines of business, and ensure timely, quality delivery of multi-language campaigns in Marketo & Message Geeks.

You will work with marketing teams and senior managers, leading with expertise in marketing automation, building SOPs, and coordinating across a busy production

Qualifications

• 5 years of hands-on Marketo experience in a B2B environment.
• Proficiency in Velocity scripting for dynamic and personalized content in Marketo emails.
• Experience with Salesforce Marketing Cloud, including AMPscript.
• Demonstrated experience owning a production queue or campaign calendar across multiple stakeholder groups, with published SLAs.
• Strong working knowledge of smart lists, smart campaigns, flow steps, tokens, and dynamic content.
• Experience with localization workflows for multi-language email at scale.

Responsibilities

• Own production intake and triage, assess request completeness, confirm line of business quota compliance, and identify development work.
• Prioritize and assign work across the team, balancing demands from multiple lines of business against published SLAs.
• Manage quota across all lines of business and communicate with requesting teams when work falls outside it.
• Handle urgent and crisis communication requests, reprioritizing the queue and communicating impacts.
• Run the team's daily cadence, keep people on track, and eliminate risks early.
• Ensure on-time, error-free delivery of all campaign production and maintain quality standards.
• Act as technical lead on advanced scripting and dynamic content work and provide production coverage during peak periods.
• Establish and document standard operating procedures, templates, and naming conventions.
• Build relationships with marketing teams and senior managers.
• Build and manage production reporting, using it to improve production processes and turnaround times.
• Represent Digital Operations in planning work and advise on production intake integration with company planning tools.

Skills

Marketo

Campaign management

Multi-language email campaigns

Velocity scripting

Communication

Process improvement

Team coordination

Tools

Salesforce Marketing Cloud

AMPscript

Jira

Job description

Aditi Consulting is seeking a skilled marketing operations professional to own the day-to-day running of partner marketing campaign production in a B2B context. You will manage the production intake queue, prioritize across lines of business, and ensure timely, quality delivery of multi-language campaigns in Marketo & Message Geeks.

You will work with marketing teams and senior managers, leading with expertise in marketing automation, building SOPs, and coordinating across a busy production