Campaign Media & Trafficking Lead

COVET IT INC; San Antonio (TX); On-site; USD 90,000 - 110,000; Full time

Job summary

Covet IT Inc. is seeking a Media Specialist / Trafficking Specialist to lead the end-to-end delivery of Paid Social, Programmatic, and Paid Search campaigns. You will define audience briefs, review ARDs, and ensure accurate setup before campaigns go live.

The role requires hands-on campaign management and meticulous checks across creative details, trafficking matrices, and geo targeting, with cross-team collaboration across Media, Agency, Audience, and Operations.

Qualifications

• Hands-on experience running Paid Social, Programmatic, and/or Paid Search campaigns.
• Working knowledge of Aprimo for workflow management and documentation.
• Familiarity with SA360 for Paid Search campaign validation.
• Understanding of audience targeting, ARDs, and geo targeting.
• Experience reviewing and updating Media Traffic Reports.
• Ability to spot gaps between approved campaign specs and live campaign settings.

Responsibilities

• Oversee end-to-end delivery of Paid Social, Programmatic, and Paid Search campaigns.
• Ensure campaigns are built, reviewed, and approved accurately per internal guidelines.
• Collaborate with Channel Specialists, Agency, Audience Team, and Media Ops to prioritize requests.
• Use Aprimo for tasks, approvals, and documentation; follow naming conventions and guides.

Skills

Paid Social Campaigns

Programmatic Campaigns

Paid Search Campaigns

Campaign Trafficking

Tools

Aprimo

SA360

MS Excel

Job description

Covet IT Inc. is seeking a Media Specialist / Trafficking Specialist to lead the end-to-end delivery of Paid Social, Programmatic, and Paid Search campaigns. You will define audience briefs, review ARDs, and ensure accurate setup before campaigns go live.

The role requires hands-on campaign management and meticulous checks across creative details, trafficking matrices, and geo targeting, with cross-team collaboration across Media, Agency, Audience, and Operations.