Campaign Manager

Service Corporation International; Pioneer Park (FL); On-site; USD 54,000 - 66,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Flexible Spending Accounts

Health Savings Account with Company?

Sick Leave

Short-Term Disability

Long-Term Disability

Life Insurance

401(k) Retirement Savings Plan with A

Employee Assistance Program

Job summary

Service Corporation International in Miami, FL seeks an experienced Campaign Manager to develop and manage marketing campaigns that grow market share and revenue. You will design proposals with budgets, timelines, KPIs, and resources, ensuring branding and compliance while coordinating with sales, market management, and external partners.

The role requires 6+ years in marketing/sales, 2+ years in campaign management, and strong MS Office skills.

Qualifications

• Education & Licenses: Bachelor’s degree in Marketing, Communications, Funeral Sciences, or related discipline
• Experience & Knowledge: At least six (6) years’ marketing or sales experience with progressively increasing responsibilities.
• At least two (2) years’ marketing or campaign experience with a demonstrable record of achieving KPIs.
• Campaign experience may include direct mail, branding, grass roots events, seminars, affinity relationships, or similar.
• Skills & Abilities: Computer literate and proficient with MS Office, Word, Excel, and Power Point
• Understanding of market penetration, market demographics, campaign KPI analytics, and industry acumen

Responsibilities

• Develop Campaign Programs
• Assess the market demographic and industry constraints to propose appropriate Campaigns that will increase market share and profitable revenue growth.
• Develop proposals including target audience, budget, implementation timeline, program duration, KPIs, and internal or vendor resources.
• Leverage internal Marketing resources as appropriate.
• Ensures campaigns adhere to Branding standards and regulatory compliance.
• Present proposals to local, sales, and market management for review, input, and approval.
• Revise proposal as appropriate to obtain approval.
• Collaborates with internal and external resources to implement Campaigns on time and within budget.
• Obtain permits, insurance, products, literature, marketing materials, or similar to support campaigns.
• Order and schedule delivery of marketing materials, products, or resources to ensure availability.
• Develops power point and presents Campaign to internal sales associates and management teams to ensure target audience, KPIs, and sales team expectations.
• Timely, forwards campaign leads to sales management for further qualification and assessment.
• Maintain and publish KPIs on ongoing Campaigns
• Develop and maintain a Campaign Playbook including Project Plan, KPIs, and lessons learned
• May observe sales team in order to identify areas to improve campaign execution
• Additional responsibilities as requested or assigned

Skills

KPI analytics

Marketing strategy

Education

Bachelor's degree in Marketing, Communications, Funeral Sciences, or related discipline

Tools

MS Office

PowerPoint

Excel

Word

Job description

Our associates celebrate lives. We celebrate our associates. Develops Campaign Programs to increase market share and conversion rates that ultimately increase lead generations, sales, and profitable revenue growth. Assesses market and recommends Campaigns. Develops and project manages approved Campaigns throughout life cycle. Develops, tracks, trends, and reports on Key Performance Indicators (KPI) to assess Campaign effectiveness.

JOB RESPONSIBILITIES

• Develop Campaign Programs
• Assess the market demographic and industry constraints to propose appropriate Campaigns that will increase market share and profitable revenue growth.
• Develop proposals including target audience, budget, implementation timeline, program duration, KPIs, and internal or vendor resources.
• Leverage internal Marketing resources as appropriate.
• Ensures campaigns adhere to Branding standards and regulatory compliance.
• Present proposals to local, sales, and market management for review, input, and approval.
• Revise proposal as appropriate to obtain approval.
• Collaborates with internal and external resources to implement Campaigns on time and within budget.
• Obtain permits, insurance, products, literature, marketing materials, or similar to support campaigns.
• Order and schedule delivery of marketing materials, products, or resources to ensure availability.
• Develops power point and presents Campaign to internal sales associates and management teams to ensure target audience, KPIs, and sales team expectations.
• Timely, forwards campaign leads to sales management for further qualification and assessment.
• Maintain and publish KPIs on ongoing Campaigns
• Develop and maintain a Campaign Playbook including Project Plan, KPIs, and lessons learned
• May observe sales team in order to identify areas to improve campaign execution
• Additional responsibilities as requested or assigned

Requirements

• Education & Licenses: Bachelor’s degree in Marketing, Communications, Funeral Sciences, or related discipline
• Experience & Knowledge: At least six (6) years’ marketing or sales experience with progressively increasing responsibilities.
• At least two (2) years’ marketing or campaign experience with a demonstrable record of achieving KPIs.
• Campaign experience may include direct mail, branding, grass roots events, seminars, affinity relationships, or similar.
• Skills & Abilities: Computer literate and proficient with MS Office, Word, Excel, and Power Point
• Understanding of market penetration, market demographics, campaign KPI analytics, and industry acumen

Work Conditions

• Environment - Work is both indoors and outdoors regardless of seasonal weather; professional attire required when in contact with families
• Postures – Frequent continuous period of time sitting or standing up to 6 hours per day; frequently climbing stairs to access buildings
• Physical Demands – Physical effort requiring manual dexterity is required, includes paperwork, calculators, computers and phone usage
• Hours – May work beyond standard hours or schedule as business needs arise
• Travel - limited amount of local and/or multiple location travel required

Compensation

• Compensation: $60,000 annual salary

Benefits

• Benefits: Medical*Dental*Vision*Flexible Spending Accounts (health care and dependent care)*Health Savings Account with Company Contribution*Sick Leave*Short-Term Disability*Long-Term Disability*Life Insurance*Voluntary Accidental Death or Dismemberment Insurance*Dependent Life Insurance*SCI 401(k) Retirement Savings Plan with Company match*Employee Assistance Program

Location

• #SCI Postal Code: 33135
• Category (Portal Searching): Sales
• Job Location: US-FL - Miami

Who we are. What we do. We are a company committed to supporting families at difficult times. Nowhere will you find a group of caregivers and teams more passionate about the work they do or more invested in the well-being of the families they serve. The Dignity Memorial name is a symbol of trust and a mark of excellence. As the largest provider of funeral, cemetery and cremation services in North America, we're dedicated to celebrating the life and legacy of every loved one with professionalism, compassion and attention to detail that is second to none. “SCI” refers to Service Corporation International and its affiliates.

Equal Opportunity Employer, M/F/D/V SCI Shared Resources, LLC is committed to an inclusive, barrier-free recruitment and selection process.

On request, we will seek to provide appropriate accessibility options to all applicants with disabilities.