Campaign Insights Lead: Analytics & Growth (Remote)

Men In Blazers Media Network; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Men in Blazers Media Network is seeking a Manager, Campaign Analytics & Insights to own how we measure, report on and tell the story of our brand partnerships across video, podcasts, newsletters, social and live events. You’ll turn campaign performance into actionable insights that prove value and sharpen our sales narrative while guiding internal decisions for the brand.

You’ll collaborate with Media, Sales, Partnerships and Marketing, report to the Head of Media Strategy, and contribute to

Qualifications

• 3+ years' experience in campaign analytics, media research or client insights at a digital publisher, sports or entertainment media company, creator network or media agency.
• Hands-on experience reporting on branded content and sponsorship campaigns across video, audio, social and email.
• Fluency with platform analytics (YouTube, social, podcast hosting, GA4 and newsletter platforms) and comfort reconciling data from multiple sources.
• Advanced Excel / Google Sheets skills; experience with a dashboard or BI tool (Looker Studio, Tableau or similar).
• Strong storytelling and presentation skills: you can turn a spreadsheet into a deck a brand's marketing team actually wants to read.
• Familiarity with brand lift studies and third‑party measurement vendors.
• Highly organized and detail‑oriented, able to manage multiple campaigns and deadlines at once.
• A clear, collaborative communicator who works well across sales, production and talent teams in a fully remote environment.
• Nice to have: SQL or Python; experience with sports or soccer audiences; a genuine love of the game.

Responsibilities

• Own post-campaign reporting: compile results across YouTube, podcasts, newsletters, social, digital and live activations into accurate, on-time wrap reports for brand partners.
• Track delivery against guarantees and KPIs (impressions, reach, views, downloads, engagement, clicks) while campaigns are live, flag under-delivery early and recommend fixes.
• Turn data into a story: build partner-facing insight decks that explain what worked, why it worked and what the brand should do next.
• Build benchmarks: establish performance norms by platform, format and show so we know what “good” looks like and can set smart guarantees.
• Standardize reporting: create dashboards, templates and a consistent reporting cadence that the Media, Sales and Partnerships teams can rely on.
• Support sales and renewals: partner with Sales and Account Management to turn results into case studies, RFP proof points and renewal proposals.
• Manage third-party measurement: coordinate brand lift studies and measurement vendors, and speak confidently about methodology with partner and agency analytics teams.
• Inform pricing and packaging: identify which inventory over- or under-performs to shape rate cards and media plans.
• Deepen audience insight: help build a clear, cross-platform picture of the Men in Blazers audience to strengthen pitches and inform content strategy.
• Analyze marketing data to better understand the business impact behind our internal media efforts (i.e. merchandise, brand awareness, retention, etc…)
• Drive business decisions for Men in Blazers: turn performance and audience data into clear recommendations for leadership on where to invest, including content, platforms, audience growth, merch and new revenue opportunities.

Skills

Campaign analytics

Branded content reporting

Platform analytics

Excel / Google Sheets

BI tools

Storytelling

Brand lift studies

Organization

Cross-team communication

SQL or Python (nice to have)

Tools

Looker Studio

Tableau

GA4

Job description

Men in Blazers Media Network is seeking a Manager, Campaign Analytics & Insights to own how we measure, report on and tell the story of our brand partnerships across video, podcasts, newsletters, social and live events. You’ll turn campaign performance into actionable insights that prove value and sharpen our sales narrative while guiding internal decisions for the brand.

You’ll collaborate with Media, Sales, Partnerships and Marketing, report to the Head of Media Strategy, and contribute to