Campaign Experience & Activation PMM — GTM Leader (Hybrid)

Ibotta, Inc.; Denver, Northern (CO, KY); Hybrid; USD 100,000 - 115,000; Full time

Benefits offered by this job

Relocation bonus

Equity included

401k match

In-office parking

Job summary

Ibotta, Inc. in Denver, CO is seeking a Product Marketing Manager, Campaign Experience & Activation to drive go-to-market for campaign platform capabilities.

You will translate product capabilities into customer value, develop messaging, and own launch execution across teams. Work closely with Product and a Senior Product Marketing Manager to align launches into a cohesive commercial story, and build deep persona insights to improve adoption and monetization.

Qualifications

• 4+ years of experience across Product Marketing, Go-to-Market, Marketing, Product Management, or Sales Enablement.
• Experience bringing products or capabilities to market in B2B tech or adtech environments.
• Strong ability to translate product capabilities into clear customer value, messaging, and sales materials.

Responsibilities

• Develop and execute go-to-market plans for new campaign-platform capabilities and experiences.
• Translate product capabilities into customer value, positioning, messaging, and sales enablement.
• Own launch execution for assigned capabilities, including messaging, enablement, training, and adoption plans.
• Partner with Product and the Senior Product Marketing Manager to connect launches into a cohesive commercial story.
• Build understanding of key campaign personas using feedback and insights to improve adoption and usability.

Skills

Product Marketing

Go-to-Market

Marketing

Product Management

Sales Enablement

Education

Bachelor's degree

Job description

Ibotta, Inc. in Denver, CO is seeking a Product Marketing Manager, Campaign Experience & Activation to drive go-to-market for campaign platform capabilities.

You will translate product capabilities into customer value, develop messaging, and own launch execution across teams. Work closely with Product and a Senior Product Marketing Manager to align launches into a cohesive commercial story, and build deep persona insights to improve adoption and monetization.