Buyer Cloud Marketing Lead — DSP & AdTech Growth

Comcast; New York (NY); On-site; USD 112,000 - 168,000; Full time

Job summary

FreeWheel, a Comcast company, seeks a Commercial Marketing Manager to lead sales enablement for Buyer Cloud, the DSP platform. You will translate product capabilities and market trends into compelling value propositions and integrated go-to-market programs to drive awareness and adoption.

You will collaborate with Product Marketing, Sales, Partnerships, Events, Communications, and Marketing teams to deliver differentiated narratives and impactful content that supports commercial teams globally.

Qualifications

• 5+ years of experience in product marketing, sales marketing, B2B marketing, sales enablement, or related fields.
• Experience in Adtech, preferably marketing a DSP.
• Clear understanding of the programmatic advertising ecosystem, including DSPs, SSPs, ad exchanges, and trading desks.
• Strong written, verbal, and presentation skills with the ability to simplify complex concepts.
• Demonstrated success developing sales enablement materials, positioning, and go-to-market strategies.
• Experience partnering with senior stakeholders across sales, product, and marketing organizations.
• Strong project management skills with the ability to manage multiple priorities simultaneously.
• Team oriented with a growth mindset and the ability to collaborate well cross functionally.
• A passion for advertising and media – and where it is going next in the AI era.

Responsibilities

• Differentiate Buyer Cloud from traditional DSPs and alternative buying platforms by articulating its unique advantages in transparency, control, customization, and premium supply access.
• Build and maintain Buyer Cloud sales materials, including pitch decks, one-sheets, case studies, training materials, and executive presentations.
• Create vertical-specific narratives for various client segments.
• Partner cross-functionally to ensure commercial teams are equipped with current and compelling Buyer Cloud narratives.
• Work across thought leadership content, blogs, reports, customer stories, newsletters, and campaign assets that strengthen Buyer Cloud's market presence.
• Translate complex industry topics, including CTV, programmatic advertising, transparency, identity and AI into clear, buyer-focused content.
• Support product launches, industry events, and marketing campaigns through strategic content development.
• Monitor industry trends, competitive developments, buyer needs, and market opportunities.
• Partner with research, insights, and product teams to uncover compelling data and customer proof points.
• Transform research findings and platform insights into actionable content that supports both sales conversations and industry thought leadership.
• Collaborate on launch plans and adoption strategies for new Buyer Cloud capabilities and initiatives.
• Partner closely with Product Marketing, Sales, Partnerships, Events, Communications, and Marketing teams for consistent messaging both internally and externally.

Skills

Effective Presentations

Marketing Strategies

Collaboration

Time Management

Project Management

Teamwork

Communication

Education

Bachelor's Degree

Job description

FreeWheel, a Comcast company, seeks a Commercial Marketing Manager to lead sales enablement for Buyer Cloud, the DSP platform. You will translate product capabilities and market trends into compelling value propositions and integrated go-to-market programs to drive awareness and adoption.

You will collaborate with Product Marketing, Sales, Partnerships, Events, Communications, and Marketing teams to deliver differentiated narratives and impactful content that supports commercial teams globally.