Business Operations & Execution Manager, iMRI Division

Cook Medical; Charlotte (NC); On-site; USD 80,000 - 110,000; Full time

Job summary

Cook Medical is looking for a Business Operations and Execution Manager in Charlotte, NC, to drive procedural adoption and support capital equipment sales efforts. This key role collaborates with healthcare providers, guiding them through the adoption process of Cook Medical’s iMRI suite while ensuring clinical confidence and operational readiness.

The ideal candidate will have strong expertise in capital sales, alongside excellent communication and leadership skills, facilitating essential partnerships with clinical stakeholders. A college degree and experience in advanced medical technologies are required.

Qualifications

• Experience in capital equipment sales or clinical adoption of advanced medical technologies is a strong advantage.
• Strong understanding of interventional procedures and workflow implications for imaging modalities.
• Ability to work cross-functionally with physicians and hospital administrators.

Responsibilities

• Serve as the clinical lead in the iMRI sales funnel.
• Act as the primary clinical contact for target accounts.
• Track and monitor suite utilization and clinical satisfaction post-sale.

Skills

Capital equipment sales

Clinical knowledge

Sales acumen

Communication skills

Problem-solving skills

Education

College degree in related field

Tools

Microsoft Office

Salesforce CRM

Job description

Overview

The Business Operations and Execution Manager (BOEM) is a key member of the iMRI commercialization team and is responsible for driving procedural adoption and supporting capital equipment sales efforts. This role focuses on guiding healthcare providers and key decision-makers through the adoption process of Cook Medical’s iMRI suite, ensuring clinical confidence, operational readiness, and alignment with institutional needs. The BOEM iMRI is a clinical expert within a sales organization, responsible for understanding account dynamics and helping move customers from interest to acquisition. This role requires a blend of clinical knowledge, sales acumen and account strategy, particularly in capital equipment sales. This role collaborates closely with Siemens, Marketing, Business Operations, and other external partners to target key accounts, refine value messaging and drive purchasing decisions. While the BOEM supports procedural adoption and clinical education, dedicated Education & Training teams within Centers of Excellence will lead hands‑on training.

Key Responsibilities

Sales & Account Strategy

• Serve as the clinical lead in the iMRI sales funnel, assessing account readiness, understanding clinical needs, and supporting purchasing decisions.
• Partner with Siemens sales to identify and engage target accounts, advancing them through the funnel.
• Develop and execute strategic engagement plans for high‑value hospital systems and specialty clinics.
• Support sales presentations and discussions by communicating the clinical, operational, and financial benefits of iMRI‑guided procedures.
• Track key success metrics for customer engagement, including time‑to‑adoption, procedural volume, and stakeholder buy‑in.

Customer Engagement & Adoption

• Act as the primary clinical contact for target accounts, assisting in suite configuration, procedural integration, and workflow optimization.
• Collaborate with Siemens and internal teams to analyze account‑specific clinical and technical requirements.
• Educate clinical teams, administrators, and stakeholders on iMRI capabilities, procedural workflows, and benefits compared to traditional imaging technologies.
• Establish customer engagement tracking methods, such as utilization reports, post‑training assessments, and periodic check‑ins.
• Implement follow‑up strategies after initial training to reinforce adoption and address ongoing needs, ensuring sustained engagement.

Clinical Support & Specialization

• Assist physicians and healthcare teams in successfully adopting MRI‑guided interventional procedures.
• Specialize in biopsy‑driven accounts (e.g., liver, kidney, soft tissue), then evolve into procedure‑specific CLs (e.g., cardiac, urology, neurology) as market expansion progresses.
• Work closely with marketing and sales to refine customer engagement strategies based on clinical insights.
• Stay updated on the latest developments in MRI technology, interventional techniques, and industry trends, ensuring expertise aligns with evolving market needs.

Collaboration & Process Optimization

• Facilitate account alignment across IR, urology, oncology, and other clinical teams to ensure seamless procedural integration.
• Partner with the Commercial Business Solutions Manager to support business case validation and ensure financial feasibility for each account.
• Align with Marketing and Siemens teams to leverage clinical data and real‑world case studies to strengthen iMRI’s value proposition.
• Establish feedback loops, where insights from clinical teams inform future product development, customer support strategies, and marketing efforts.

Post‑Implementation & Customer Success

• Track and monitor suite utilization, procedural volume, and clinical satisfaction post‑sale, providing feedback to Marketing and Product Management.
• Ensure a structured onboarding process for new accounts, working alongside the Education & Training team for in‑depth procedural training.
• Develop ongoing engagement strategies to ensure continuous account activation and procedure optimization beyond the initial training phase.
• Address basic reimbursement and procedural support questions, escalating financial concerns to the Business Manager.

Leadership & Coordination

• Lead onboarding, training, and knowledge‑sharing across the commercial team, serving as the senior field liaison.
• Collaborate with the Director of Strategy Enablement to refine best practices, standardize tools, and document successful engagement frameworks.
• Support hiring, mentoring, and performance evaluation of future team members.
• Provide insights to help prioritize geographic expansion and identify top‑tier accounts in the U.S. and Europe.

Qualifications

Required Experience

• College degree in related field and/or equivalent relevant experience.
• Experience in capital equipment sales or clinical adoption of advanced medical technologies is a strong advantage.
• Strong understanding of interventional procedures and workflow implications for imaging modalities (e.g., CT, MRI, ultrasound).
• Ability to work cross‑functionally with physicians, hospital administrators, and key account stakeholders to drive purchasing decisions.
• Strong communication and presentation skills to educate clinical teams and decision‑makers effectively.
• Proven ability to manage long‑term sales cycles, influence key stakeholders and support large‑scale equipment adoption.
• Prior experience leading organizational change.
• Model the company standards that others are expected to follow.
• Demonstrate positive and constructive behaviours that drive team cooperation in achieving market objectives.
• Must have effective oral and written communication skills.
• Excellent problem‑solving skills.
• Ability to work in collaborative and independent work situations and environments with minimal supervision.

Preferred Qualifications

• Demonstrate strong Business execution/project management skills.
• Demonstrate strong leadership skills.
• Prior experience leading organizational change.
• Proficiency in Microsoft Office software (Word, Excel, PowerPoint, Visio, and Outlook).
• Experience with Salesforce CRM and Service Now.
• Model the company standards that others are expected to follow.
• Demonstrate positive and constructive behaviours that drive team cooperation in achieving market objectives.

Physical Requirements/Work Environment

• Ability to travel up to 75%.
• Work under general office environmental conditions.