Business Intelligence Lead, Performance Marketing

launchpotato; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Remote-first organization

Profit-sharing bonus

Diversity, equity and inclusion

Job summary

Launch Potato is seeking a senior BI analytics leader to own reporting infrastructure across performance marketing verticals. You’ll partner with Yield, Paid Media and Account Management to ingest data, build models in LookML or BI tools, and deliver dashboards that drive decisions beyond simple metrics.

Remote-first environment with profit-sharing bonus potential and a commitment to inclusion. You’ll evolve from a technical executor to a trusted analytical partner, surfacing insights your

Qualifications

• 7+ years in BI/analytics with exposure to performance or affiliate marketing.
• Expert SQL and ability to extract insights from raw, unstructured data.
• Experience owning reporting end-to-end from data pipeline to dashboards.
• Advanced LookML, or equivalent depth in Power BI/Tableau modeling.
• Ability to tie data to campaign performance and revenue levers.
• Strong communication and curiosity; asks questions before pulling data.

Responsibilities

• Audit existing reporting consumption to identify discrepancies, redundancies, and inconsistencies, then build a roadmap to standardize dashboards across assigned verticals
• Partner with Yield, Paid Media, and Account Management to understand how each vertical makes money and what the key performance levers are
• Architect and maintain advanced data models in LookML, or equivalent modeling layers in Power BI or Tableau, with full awareness of downstream impact
• Conduct retrospective analyses across experiments, creatives, offers, seasonality, and CAC performance to inform future decisions
• Drive adoption of standardized reporting and educate stakeholders to enable confident self-service analytics
• Progress from technical executor into a proactive analytical partner who recommends action, not just reports findings

Skills

SQL

BI analytics

End-to-end reporting

Data modeling

Tools

LookML

Power BI

Tableau

Job description

Role overview

This role leads the reporting infrastructure for performance marketing verticals spanning credit cards, banking, personal finance, and marketplace offers. The position sits embedded with Yield, Paid Media, and Account Management teams, owning analytics end-to-end from raw data ingestion through dashboards that drive real business decisions. Success means becoming a trusted analytical partner who surfaces insights the business has not yet seen, rather than simply a dashboard builder.

Responsibilities

• Audit existing reporting consumption to identify discrepancies, redundancies, and inconsistencies, then build a roadmap to standardize dashboards across assigned verticals
• Partner with Yield, Paid Media, and Account Management to understand how each vertical makes money and what the key performance levers are
• Architect and maintain advanced data models in LookML, or equivalent modeling layers in Power BI or Tableau, with full awareness of downstream impact
• Conduct retrospective analyses across experiments, creatives, offers, seasonality, and CAC performance to inform future decisions
• Drive adoption of standardized reporting and educate stakeholders to enable confident self-service analytics
• Progress from technical executor into a proactive analytical partner who recommends action, not just reports findings

Requirements

• 7+ years in business intelligence or analytics with direct exposure to performance or affiliate marketing
• Expert SQL and comfort extracting insights from raw, unstructured, third-party data without relying on clean models
• Demonstrated experience owning reporting end-to-end, from pipeline through final dashboard
• Advanced LookML development skills, or equivalent depth in Power BI or Tableau model design
• Ability to connect data directly to business levers such as campaign performance, conversion rates, or revenue per session
• Strong communication and curiosity, with a habit of asking questions first before pulling data

Benefits and work setup

• Remote-first organization that measures work by impact rather than activity
• Performance-driven compensation package including base salary and profit-sharing bonus; future increases tied to company and individual performance
• Equal Employment Opportunity employer with a stated commitment to diversity, equity, and inclusion