Director, Digital Marketing Data & Analytics

Chubb in; New York (NY); On-site; USD 130,000 - 180,000; Full time

Job summary

Chubb is seeking a Director of Digital Marketing Data & Analytics to lead data-driven marketing initiatives. The role involves optimizing campaigns through data insights, managing cross-functional teams, and focusing on customer engagement across multiple sectors. This position is based in New York or Jersey City.

Qualifications

• 5+ years in digital marketing analytics or related fields.

Responsibilities

• Lead data-driven marketing initiatives and campaigns.
• Oversee KPI reports and manage data projects.
• Collaborate with teams for strategic data integration.

Skills

Data Analysis

Strategic Marketing

Collaboration

Project Management

Predictive Modeling

Data Visualization

Customer Engagement

KPI Reporting

Tools

Qlik

Power BI

Google Looker Studio

Google Analytics

Job description

Director, Digital Marketing Data & Analytics (Finance)

Chubb is seeking a Director of Digital Marketing Data & Analytics to lead our data-driven marketing initiatives. This role offers the opportunity to shape data integration, activation, and insights, supporting Chubb's transformation into a data-driven organization. You will leverage data to optimize campaigns, drive revenue, and enhance customer engagement across B2B, B2C, and B2B2C sectors. Reporting to the Head of Digital Marketing for North America, you will be part of a team focused on building a cutting-edge data-driven marketing practice. The role is based in New York, NY, or Jersey City, NJ.

Key Responsibilities:

• Leadership & Collaboration:
  • Act as the main contact for data analysis and reporting across North American marketing teams.
  • Collaborate with Marketing, IT, engineering, product teams, and external partners to develop a strategic marketing data roadmap.
  • Lead efforts to integrate data sources, ensuring seamless data flow and governance.
  • Oversee the creation and presentation of KPI reports on a monthly, quarterly, and annual basis.
• Data Strategy & Execution:
  • Define success metrics and KPIs, manage paid media budgets, and oversee reporting.
  • Implement data-driven strategies for prospecting, analytics, and sales growth.
  • Lead Data and Engineering teams to structure data for reporting, dashboards, and visualizations.
  • Create real-time dashboards using tools like Qlik, Power BI, and Google Looker Studio.
• Advanced Analytics & Insights:
  • Perform predictive modeling and segmentation analysis to identify high-value leads.
  • Use Google Analytics and other platforms for behavioral insights.
  • Recommend strategies to optimize marketing ROI and customer engagement.
• Project Management:
  • Manage data projects such as onboarding agencies, webpage redesigns, and automation initiatives.
  • Establish automated workflows and optimize data pipelines.
  • Ensure reporting tools can segment results by agency distribution.

Qualifications: 5+ years in digital marketing analytics or related fields.

About Us: Chubb is a global leader in insurance, operating in 54 countries. We provide a wide range of insurance products and are committed to diversity and equal opportunity in employment.