Business Development Specialist

MotionPoint; Town of Florida (NY); Hybrid; USD 50,000 - 70,000; Full time

Job summary

A dynamic technology company in New York is seeking a Business Development Specialist to drive growth by finding multilingual content marketing opportunities. This hybrid role combines appointment setting and lead generation with the potential for closing sales opportunities. The ideal candidate will have a Bachelor's degree and some sales experience, preferably in SaaS. Strong research and customer engagement skills are essential for success in this role.

Qualifications

• 1-2 years of previous sales experience, SaaS experience is a plus.
• Ability to articulate and resolve prospective client challenges and objections.
• Adaptable and quick to learn new technologies and market trends.

Responsibilities

• Prospect and generate appointments with marketing organizations.
• Conduct discovery calls with leads.
• Perform research on competitors and market trends.
• Analyze customer personas and demographics.
• Make cold calls to connect with prospective clients.
• Work with sales and marketing to discover opportunities.

Skills

Sales strategies

Lead generation

Research skills

Customer engagement

Proficiency in O365

Sales tools proficiency

Education

Bachelor's Degree

Tools

Salesforce

Zoom

Gong

Outreach

Job description

Join to apply for the Business Development Specialist role at MotionPoint

At MarketFully, we’re on a mission to help the world’s most ambitious brands achieve growth in Content, Language, Culture, and Market. Our integrated platform combines multilingual marketing strategy, creative content, and cutting-edge technology to help clients expand globally — while keeping their brand voice authentic and relevant across every market.

Summary:

MarketFully is looking for a Business Development Specialist to create long-term value by finding multilingual content marketing opportunities to showcase and sell the industry‑leading MarketFully.AI platform. In this role, you will use various strategies, including cold calling, e‑mailing, and networking, to identify and connect with prospective accounts, with the goal of setting appointments and closing MarketFully.AI platform opportunities. This is a hybrid role which will consist of both appointment setting/lead generation for Multilingual Content Marketing Services and the MarketFully.AI platform, but with the ability to close sales opportunities for the AI platform.

Essential Job Functions:

• Prospect and generate appointments with marketing organizations within mid‑market and global enterprises to help identify and solve efficiency and effectiveness of multilingual content creation.
• Conduct discovery calls with inbound and self‑sourced leads, referrals, and targeted outreach for organizations to sell the MarketFully.AI platform.
• Perform research on competitors, consumer behavior, market trends, product developments and lead acquisition methods.
• Analyze customer personas and target audience demographics to generate leads.
• Make cold calls to connect with prospective customers or clients.
• Work directly with sales and marketing to discover opportunities from leads.
• Demonstrate and teach strong selling and influencing skills.
• Other duties as assigned.

Required Education & Experience:

• Bachelor's Degree required.
• 1-2 years of previous sales experience. (SaaS experience is a plus).
• Proficient O365 experience (Word/Excel/PowerPoint).
• Proficient in sales tools including Outreach, Zoom, Gong, and Salesforce.
• Ability to articulate and resolve prospective client challenges and objections.
• Adaptable and quick to learn new technologies and market trends.

Seniority level

• Entry level

Employment type

• Full‑time

Job function

• Business Development and Sales
• Internet Publishing