Business Development Specialist

Gregory Poole Equipment Company in; Hanahan (SC); On-site; USD 52,000 - 76,000; Full time

Job summary

Gregory Poole Equipment Company in the United States is seeking a Business Development Specialist I (Finance dedicated focus) to drive revenue growth by identifying and advancing sales opportunities. You will serve as the link between prospects and the sales team, ensuring timely follow-up and accurate information to support territory development.

Responsibilities include lead generation, prospecting, CRM data maintenance, reporting, and market intelligence.

Qualifications

• Associate degree or equivalent experience.
• 0-2+ years of customer service, inside sales or business development experience.

Responsibilities

• Contact customers and prospects seeking material handling products and services.
• Qualify leads and identify viable sales opportunities.
• Research new and expanding facilities to identify potential business opportunities.
• Obtain key customer contacts and secure appointments on behalf of sales representatives.
• Generate sales leads for relationship accounts and target accounts as requested.
• Conduct telephone sales calls to promote marketing campaigns, company programs, and events.
• Follow up with customers and prospects through phone, email, and direct mail communications.
• Document customer and prospect information and communicate opportunities to the appropriate sales manager or sales representative in a timely manner.
• Represent the company professionally in all customer interactions.
• Gather customer and prospect information to maintain CRM records and market intelligence.
• Maintain accurate account and opportunity data within the CRM system.
• Collect and update customer, contact, and market information to support sales activities.
• Evaluate lead sources to assess effectiveness and return on investment.
• Prepare win/loss reporting and sales performance analyses.
• Analyze sales and market data to support business development strategies and decision-making.

Skills

Lead generation

Prospecting

CRM experience

Inside sales

Customer service

Education

Associate degree or equivalent experience

Tools

CRM software

Market research tools

Job description

Business Development Specialist (Finance)

The Business Development Specialist I supports revenue growth by identifying, developing, and advancing sales opportunities through proactive prospecting, lead management, customer engagement, and market intelligence activities. This role serves as a key link between prospective customers and the sales team, ensuring accurate information, timely follow-up, and effective territory development to support business objectives.

Essential Duties

Lead Generation & Prospecting

• Contact customers and prospects seeking material handling products and services
• Qualify leads and identify viable sales opportunities
• Research new and expanding facilities to identify potential business opportunities
• Obtain key customer contacts and secure appointments on behalf of sales representatives
• Generate sales leads for relationship accounts and target accounts as requested

Customer Engagement & Sales Support

• Conduct telephone sales calls to promote marketing campaigns, company programs, and events
• Follow up with customers and prospects through phone, email, and direct mail communications
• Document customer and prospect information and communicate opportunities to the appropriate sales manager or sales representative in a timely manner
• Represent the company professionally in all customer interactions

CRM & Market Intelligence

• Gather customer and prospect information to maintain CRM records and market intelligence
• Maintain accurate account and opportunity data within the CRM system
• Collect and update customer, contact, and market information to support sales activities

Reporting & Business Analysis

• Evaluate lead sources to assess effectiveness and return on investment
• Prepare win/loss reporting and sales performance analyses
• Analyze sales and market data to support business development strategies and decision-making

Minimum Requirements

Education

Associate degree or equivalent experience.

Work Experience

0-2+ year's general customer service experience, inside sales or business development.

Physical

Must be able to sit for long periods of time

Other

• Excellent professional and energetic customer service skills.
• Outreach background preferred.
• Strong telephone skills.
• General knowledge of our product line and market environment.
• Experience with CRM and mapping customer's journey a plus.

General computer knowledge with intermediate word processing skills

Gregory Poole Equipment Company is an Equal Opportunity/Affirmative Action employer and will consider all qualified applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.