Business Development Representative- Outreach Coordinator

BrightView LLC

Winchester (VA)

On-site

USD 52,000 - 75,000

Full time

12 days ago

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Benefits offered by this job

PTO

401(k) with employer match

Training & certification opportunities

Comprehensive benefits package

Job summary

BrightView LLC is seeking a proactive Outreach Coordinator to drive census growth by generating referrals and expanding partnerships across Harrisonburg, Winchester, and surrounding areas. The role focuses on field outreach, relationship-building, and executing a structured sales approach to community engagement.

The position requires persistence, strong communication, and ability to meet outreach targets while aligning with BrightView’s patient-first mission and service offerings.

Qualifications

Experience in sales, outreach, or performance-driven roles.
Preferred: healthcare, behavioral health, or criminal justice settings.
Knowledge of addiction medicine or behavioral health industry.

Responsibilities

Develop and manage relationships with referral partners across healthcare, criminal justice, and community orgs.
Prospect, visit, and follow up to grow referrals and census.
Map territory, prioritize accounts, and track outreach activity.
Represent BrightView at community events and educate stakeholders on services.

Skills

Resilience & Persistence

Sales Acumen

Execution-Oriented

Coachability

Communication Skills

Strategic Thinking

CRM Proficiency

Travel Readiness

Education

Associate Degree or equivalent experience

Bachelor’s Degree in Marketing or Business

Tools

Microsoft Excel

CRM platforms

Job description

Overview

*** This role will require field outreach between Harrisonburg and Winchester, VA locations*** The Business Development Rep/Outreach Coordinator (OC) is a vital member of the patient acquisition team and serves as the external-facing representative of BrightView. The Outreach Coordinator’s primary role is to drive census growth by generating referrals, building brand awareness, and executing a structured sales approach to community engagement.

This role requires grit, persistence, and the ability to consistently perform outreach basics such as prospecting, relationship-building, and follow-up. The Outreach Coordinator will develop new referral sources while expanding existing accounts, using a combination of sales discipline, market insights, and mission alignment to achieve measurable growth. Success in this position is defined by the ability to meet outreach activity goals, convert referral opportunities into patient admissions, and contribute to BrightView’s mission of improving patient outcomes.

Responsibilities

RELATIONSHIP MANAGEMENT AND PARTNERSHIPS:

- Identify, establish, and grow relationships with key referral partners across healthcare, criminal justice, and community organizations.
- Conduct regular partner visits and check-ins to strengthen relationships and increase referral volume.
- Serve as a reliable resource for referral partners, ensuring smooth access to treatment for patients.

PROSPECTING, TERRITORY SATURATION AND SALES EXECUTION:
- Consistently execute daily outreach activities (prospecting, visits, calls, follow-ups) to achieve referral and census goals.
- Map and manage a defined territory, prioritizing high-value accounts and tracking touchpoints.
- Apply sales techniques including objection handling, pipeline management, and account growth strategies.
- Track activities and results through CRM, producing accurate reporting on outreach effectiveness.
- Achieve or exceed monthly and quarterly outreach metrics related to referral generation and admissions.

COMMUNITY ENGAGEMENT AND EDUCATION:
- Develop in-depth knowledge of BrightView’s services and communicate patient pathways effectively.
- Represent BrightView at networking events, conferences, and community meetings to promote awareness.
- Educate stakeholders on substance use disorder treatment and BrightView’s patient-first approach.

STRATEGIC PLANNING AND MISSION ALIGNMENT:
- Align outreach efforts with BrightView’s mission, connecting community engagement to improved patient outcomes.
- Share insights from the field to support organizational planning and market strategy.
- Once outreach fundamentals are mastered, develop account plans and territory strategies to maximize referral growth.
- Ties personal effort to patient outcomes.

KNOWLEDGE, SKILLS, AND ABILITIES:

- Resilience & Persistence: Ability to maintain motivation despite rejection and sustain high levels of activity.
- Sales Acumen: Willingness to learn sales planning, objection handling, and conversion strategies.
- Execution-Oriented: Consistently deliver on daily outreach commitments and achieve activity targets.
- Coachability: Actively seek out feedback and eager to adapt strategies to improve results.
- Communication Skills: Strong ability to connect with diverse stakeholders and build rapport.
- Strategic Thinking: Capable of mapping accounts, prioritizing opportunities, and planning sales approaches.
- Proficiency in CRM platforms, Microsoft Excel, and reporting tools (trainable).
- Ability and willingness to travel within assigned territory.

Qualifications

EXPERIENCE
- Required: Demonstrated persistence and goal achievement in sales, outreach, or performance-driven roles.
- Preferred: Sales, account management, or customer-facing experience in healthcare, behavioral health, or criminal justice settings.
- Preferred: Knowledge of addiction medicine or behavioral health industry.

EDUCATION:
- Required: Associate Degree or equivalent experience
- Preferred: Bachelor’s Degree in Marketing, Business Administration, or related equivalent experience