Business Development Representative-Outbound

M3; Lawrenceville (GA); On-site; USD 45,000 - 75,000; Full time

Job summary

M3 is seeking a high-energy Business Development Representative focused on outbound prospecting to hotel owners and operators. You will be the first human touchpoint, crafting personalized outreach via email, phone, and LinkedIn and setting up qualified meetings for Account Executives.

You’ll refine outbound messaging, manage Salesforce data, and feed insights back to marketing and sales leadership, helping to optimize campaigns and drive pipeline.

Qualifications

• 0–3 years of experience in a SaaS sales environment, outbound prospecting or cold calling.
• Bachelor’s degree in Business, Marketing, Communications, or related field preferred.
• Familiarity with Salesforce, Sales Navigator, and other sales enablement tools a plus.

Responsibilities

• Research and prospect hotel management groups, owners, and operators for outbound outreach
• Execute personalized outreach via email, phone, and LinkedIn
• Collaborate with marketing on campaign messaging and follow-up strategies
• Maintain accurate and detailed outreach records in Salesforce
• Conduct light discovery and schedule qualified meetings with AEs
• Ensure consistent documentation of meetings and discovery notes in Salesforce
• Provide feedback and insights from prospects to the marketing team
• Other duties as assigned

Skills

Outbound prospecting

Cold calling

LinkedIn outreach

Sales Navigator

Education

Bachelor’s degree in Business, Marketing, Communications, or related field

Tools

Salesforce

Sales Navigator

Job description

M3 ( www.m3as.com ) is a leading provider of hospitality-specific software solutions, delivering cloud-based tools for hotel accounting, financial reporting, labor management, payroll, and business intelligence. Built by hoteliers for hoteliers, M3 empowers hotel owners, operators, and management companies to streamline back-office operations, reduce costs, gain real-time insights, and drive portfolio performance across thousands of properties in North America and beyond.

Description Summary:

We’re looking for a high-energy, curious, and organized Business Development Representative (BDR) focused exclusively on outbound prospecting. In this role you’ll be responsible for identifying and creating new outbound opportunities with hotel owners and operators. You’ll be the first human touchpoint for hotel owners and operators you engage through outbound outreach, helping them understand our value, confirming fit, and setting up qualified meetings for our Account Executives. You’ll also play a key role in fine-tuning outbound messaging, managing Salesforce data, and feeding insights back to marketing and sales leadership.

The duties listed below are the essential functions of this position, and they may change as the needs of the company demand. All associates are expected to do what is necessary to get the work done and to cooperate fully with their supervisor’s requests for additional or altered duties.

• Research and prospect hotel management groups, owners, and operators for outbound outreach
• Execute personalized outreach via email, phone, and LinkedIn
• Collaborate with marketing on campaign messaging and follow-up strategies
• Maintain accurate and detailed outreach records in Salesforce
• Conduct light discovery and schedule qualified meetings with AEs
• Ensure consistent documentation of meetings and discovery notes in Salesforce
• Provide feedback and insights from prospects to the marketing team
• Other duties as assigned

What Success Looks Like

• Activity Volume: 40-50 touches/day (emails, calls); 200–250/week
• Qualified Meetings Booked: 10-15 outbound per month
• Opportunity Conversion: 75% of meetings result in qualified opportunities
• Data Hygiene: 100% of meetings and discovery notes documented in Salesforce

Education/Training/Experience:

• 0–3 years of experience in a SaaS sales environment, particularly in outbound prospecting or cold calling
• Bachelor’s degree in Business, Marketing, Communications, or related field preferred
• Familiarity with Salesforce, Sales Navigator, and other sales enablement tools a plus

Professional Requirements:

• Strong written and verbal communication skills
• Willingness to learn and apply feedback from coaching
• Customer-first mindset with a bias for action and problem-solving
• Curiosity about hotel operations and the hospitality tech landscape