Business Development Representative - Craft Education

Western Governors University; Austin (TX); On-site; USD 66,000 - 100,000; Full time

Job summary

An innovative firm is seeking a Business Development Representative to drive growth through lead generation and client engagement. This role involves conducting outreach via calls, emails, and social media to connect with decision-makers, ultimately enhancing the company's user base and revenue. You'll collaborate closely with marketing and sales teams to refine strategies and improve conversion rates. If you're ready to tackle challenges in a dynamic startup environment and make a significant impact on education and workforce development, this opportunity is perfect for you.

Benefits

Medical insurance

Dental insurance

Vision insurance

Flexible paid time off

Retirement savings plan

Discounted tuition

Parental leave

Wellbeing program

Qualifications

• 2+ years in business development generating leads for B2B technology.
• Strong communication and organizational skills are essential.

Responsibilities

• Generate leads through outbound calls, emails, and social media.
• Schedule meetings or demos with qualified prospects.

Skills

Sales tactics

Communication skills

Active listening

Time management

Proactivity

CRM tools

Persistence

Education

Bachelor's degree in business

Experience in lieu of education

Tools

Salesforce

HubSpot

Outreach

Job description

Business Development Representative - Craft Education

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Recruiting Leader l Sourcing Expert I Team Builder I Startup Advisor

If you’re passionate about building a better future for individuals, communities, and our country—and you’re committed to working hard to play your part in building that future—consider Craft Education as the next step in your career.

Craft Education is on a mission to solve skilled labor shortages by powering work-based learning pathways for all.

At Craft, we’re revolutionizing the apprenticeship degree, combining on-the-job learning with accredited instruction to create innovative educational pathways that accommodate working professionals and meet employer needs. Our flagship product - Craft Connect - helps organizations administer apprentice degree programs and address mission-critical data and reporting needs. Through the same platform, Craft is also transforming how on-the-job learning converts into academic credits.

Our team of technology, education and workforce professionals also provides technical assistance to organizations looking to launch and manage apprenticeship degree programs. We are working tirelessly to accelerate the expansion of these programs along with the data infrastructure that underpins them.

If you’re looking to join the work-based learning revolution, we’d love to talk with you. At Craft, you’ll have the opportunity to solve hard problems in a high-growth startup environment and make a lasting impact on the future of education and workforce development. We couldn’t be more excited to advance this work as a team of innovative, collaborative and mission-oriented professionals - we hope you’ll consider joining us.

The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:

Pay Range: $66,300.00 - $99,500.00

Job Description

The Business Development Representative (BDR) is responsible for generating new business opportunities by identifying and qualifying potential leads. They conduct outbound prospecting through cold calls, emails, and social media outreach to engage with decision-makers. By understanding customer needs, they schedule meetings or product demos for the sales team to drive growth and ultimately Craft’s user count and revenue metrics.

BDRs work closely with marketing and sales teams to refine outreach strategies and improve lead conversion rates. Strong communication, persistence, and a results-driven mindset are essential for success in this role.

Primary Responsibilities

• Lead Generation & Prospecting – Identify and research potential customers through outbound calls, emails, and social media.
• Qualifying Leads – Assess potential clients' needs and determine if they are a good fit for the company’s products or services.
• Appointment Setting – Schedule meetings or demos with qualified prospects for the sales team.
• CRM Management – Maintain accurate records of prospect interactions and pipeline progress in a CRM system.
• Collaboration with Sales & Marketing – Work closely with internal teams to refine outreach strategies and improve lead conversion rates
  
  

This job description includes a general representation of job requirements rather than a comprehensive inventory of all required responsibilities or work activities. The contents of this document or related job requirements may change at any time with or without notice.

Qualifications

Knowledge, Skills, and Abilities

• Knowledge of basic sales and prospecting tactics, philosophies
• Strong communication skills, ability to effectively engage prospects through calls, emails, and social media.
• Active listening & qualification skills, to understand customer needs and determine sales potential.
• Time management & organization skills, the capability to handle multiple prospects, follow-ups, and tasks efficiently.
• Ability to be reliable, proactive and highly responsive; being accountable and having an ownership mindset to meet and exceed assigned quota and metrics
• Ability to be persistent and resilient in the face of rejection and ability to maintain a positive, results-driven mindset.
• Ability to learn the Craft product, the messaging, outreach playbooks
• Ability to learn and use customer relationship management (CRM) and sales tools;
  
  

Education

• Bachelor’s degree in business, marketing or related field; or experience in lieu of education
  
  

Experience

• 2+ years in a business development role, generating and qualifying leads for business-to-business (B2B) technology products
• Demonstrated ability to deliver on quota and assigned metrics
• Experience using platforms like Salesforce, HubSpot, or Outreach for tracking leads.
  
  

Experience In Lieu Of Education

Equivalent relevant experience performing the essential functions of this job may substitute for education degree requirements. Generally, equivalent relevant experience is defined as 1 year of experience for 1 year of education and is the discretion of the hiring manager.

Preferred Qualifications

• Experience generating and qualifying leads with corporate enterprise customers
• Experience generating and qualifying leads with organizations in K12 education, higher education, workforce development
  
  

Position & Application Details

Full-Time Regular Positions (classified as regular and working 40 standard weekly hours): This is a full-time, regular position (classified for 40 standard weekly hours) that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave.

How to Apply: If interested, an application will need to be submitted online. Internal WGU employees will need to apply through the internal job board in Workday.

Additional Information

Disclaimer: The job posting highlights the most critical responsibilities and requirements of the job. It’s not all-inclusive.

Accommodations: Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at [e-mail].

Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Higher Education

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