Manager, Customer Lifecycle Marketing

Henry Schein; Austin (TX); Remote; USD 95,000 - 120,000; Full time

Job summary

An innovative firm is seeking a Lifecycle Marketing Manager to lead marketing strategies for SaaS solutions. This remote role involves collaborating with various teams to enhance customer engagement and drive revenue through effective multi-channel marketing campaigns. The ideal candidate will possess extensive experience in B2B and B2C lead generation, project management, and customer persona analysis. Join a supportive and diverse workforce where your contributions will significantly impact the healthcare technology industry. This is a fantastic opportunity for growth and professional development in a company recognized for its commitment to innovation and teamwork.

Benefits

Medical Coverage

Dental Coverage

Vision Coverage

401K Plan with Company Match

Paid Time Off (PTO)

Paid Parental Leave

Short Term Disability

Education Benefits

Volunteer Opportunities

Work Life Assistance Program

Qualifications

• 10+ years of experience in lead generation and management.
• Expertise in B2B/B2C marketing campaigns and customer journey optimization.
• Strong project management and communication skills.

Responsibilities

• Develop and manage multi-channel marketing campaigns to drive revenue growth.
• Analyze customer behaviors and optimize lead generation strategies.
• Collaborate with cross-functional teams to maximize marketing effectiveness.

Skills

B2B Lead Generation

B2C Lead Generation

Project Management

Customer Persona Analysis

Integrated Marketing Campaigns

Communication Skills

Problem Solving

Team Leadership

Education

Bachelor's Degree in Marketing

Master's Degree in Marketing

Job description

***This position is Remote***

Job Summary

This position is responsible for marketing select Henry Schein One SaaS solutions. The role will involve strategy, planning, building, launching, managing, and assessing the performance of multi-channel marketing campaigns designed to drive pipeline growth and booked revenue.

As the Lifecycle Marketing Manager, you will?partner closely with Product Marketing, Sales, Customer Success, Content and Demand Generation teams to maximize prospects and customers awareness and utilization of our platform.

What you will do

• Create a customer-centric mentality within Marketing, Sales, and Customer Success.


• Analyze customer purchasing behaviors and work with Product Marketing to develop a journey for each persona.


• Work across teams to assess all touchpoints (website, email, direct mail, advertising, social media, events, etc.) and craft a strategy for how to utilize each most effectively.


• Develop, manage, and measure the success of multi-channel lead generation, nurturing and qualification campaigns to achieve key performance indicators (KPIs) driving revenue growth.


• Manage campaign calendar and maintain excellent communication with key stakeholders regarding results and past/present/future initiatives.


• Promote a range of value propositions spanning from outcomes-based messages, thought-leadership content, product demonstrations, discount programs, etc.


• Support the creation of content (webinars, case studies, videos, etc.).


• Closely monitor campaign performance and rapidly pivot strategies to maximize results.


• Test new marketing tactics and expand successful ones to new solutions, as applicable.

Qualifications

Must have:

• Typically 10 or more years of increasing responsibility and complexity in terms of any applicable professional experience; 1 or more years of management experience.


• Typically a Bachelor's Degree or global equivalent in related discipline.


• 10+ years of B2B or B2C lead generation experience, increasing in responsibility and complexity


• 1+ years of people management experience


• Expertise in assessing customer personas and buying journeys to optimize lead generation and qualification strategies.


• Experience developing and managing multi-touch, integrated B2B/B2C marketing campaigns that include email, landing pages, advertising, paid/organic search, paid/organic social, events, content creation, etc.


• Proven track record of developing and managing marketing programs tied to specific goals (e.g., awareness, engagement, MQLs, revenue).


• Strong and documented ability to articulate campaign plans and results to stakeholders.


• Excellent project management skills, with a demonstrated ability to consistently orchestrate, prioritize and manage multiple projects, from concept through implementation.


• History of testing new marketing tactics and expanding the reach of successful ones.


• Dental or healthcare marketing experience (Desired)


• (ABM) Account Based Marketing experience (Desired)


• Strong management and leadership skills and ability to attract, retain, motivate, develop and mentor team members for high performance


• Outstanding verbal and written communication skills and ability to resolve disputes effectively


• Excellent presentation and public speaking skills


• Excellent independent decision making, analysis and problem solving skills


• Understand and act on financial information that contributes to business profitability


• Ability to plan and manage successful projects; understand available resources, develop timeline, budget, assign tasks and areas of responsibility


• Lead team(s) to achieve company goals in creative and effective ways


• Excellent planning and organizational skills and techniques


• Communicate effectively with senior management


• Good negotiating skills and ability to effectively manage outsourced relationships


• Ability to influence, build relationships, understand organizational complexities and manage conflict


• Broad professional and managerial skills with a good understanding of industry practices and company policies and procedures


• Ability to lead virtual teams

Nice to have:

• Master's degree or global equivalent a plus.

The posted range for this position is $95,000-$120,000 which is the expected starting base salary range for an employee who is new to the role to fully proficient in the role. Many factors go into determining employee pay within the posted range including prior experience, current skills, location/labor market, internal equity, etc. This position is eligible for a 12.5% bonus not reflected in the posted range.

What you get as a Henry Schein One Employee

• A great place to work with fantastic people.


• A career in the healthcare technology industry, with the ability to grow and realize your full potential.


• Competitive compensation.


• Excellent benefits package! Medical, Dental and Vision Coverage, 401K Plan with Company Match, Paid Time Off (PTO), Paid Parental Leave, Short Term Disability, Work Life Assistance Program, Health Savings and Flexible Spending Accounts, Education Benefits, Worldwide Scholarship Program, Volunteer Opportunities, and more.

About Henry Schein One

Henry Schein One is the global leader in dental management, analytics, communication, and marketing software. Our company's products and services work together as one simple solution to provide users with a seamless and integrated experience.

Our company thrives because of our people. We believe in supportive, diverse, and inclusive workforce, inclusive environments, professional development opportunities, and competitive compensation packages. We value innovation, teamwork, and encourage work-life balance.

One of many reasons why Henry Schein One (HS1) leads the industry is because of our products, services and most importantly our people. In 2022 HS1 was awarded one of the top places to work for in Utah. To learn more, click here: 2022 Best Companies To Work For | Henry Schein One

Henry Schein, Inc. is an Equal Employment Opportunity Employer and does not discriminate against applicants or employees on the basis of race, color, religion, creed, national origin, ancestry, disability that can be reasonably accommodated without undue hardship, sex, sexual orientation, gender identity, age, citizenship, marital or veteran status, or any other legally protected status.

Unfortunately, Henry Schein One is unable to hire individuals residing in Alaska, North Dakota, Hawaii, West Virginia, Maryland, Delaware, Puerto Rico, or other US Territories at this time.