Business Development Representative

Kinrei of America; Wayne (NJ); On-site; USD 65,000 - 90,000; Full time

Job summary

Kinrei of America (KOA) in Wayne, NJ is hiring a Business Development Representative to grow the existing pipeline and engage new prospects. You will identify target accounts, conduct outbound outreach, and qualify opportunities for the General Manager to scope and quote.

Travel up to 50% across North America, primarily within the USA, is required. A background in industrial sales and strong communication skills will help you succeed in this role.

Qualifications

• 2–5 years in business development or inside sales in B2B settings.
• Experience in industrial, manufacturing, or capital equipment sales strongly preferred.
• Comfortable with outbound prospecting and cold outreach.
• Strong written and verbal communication skills.
• Organized, self-motivated, able to manage a pipeline independently.
• Willingness to travel up to 50% across North America (USA focus).
• Bachelor's degree preferred, not required.

Responsibilities

• Research target accounts within the wire and cable manufacturing industry.
• Conduct outbound prospecting via phone, email, and LinkedIn to generate leads.
• Qualify inbound inquiries and route them appropriately.
• Represent KOA at trade shows and events, following up on leads.
• Maintain accurate CRM records (Pipedrive).
• Collaborate with General Manager on handoffs for technical scoping and quoting.
• Build long-term relationships with prospective accounts and support sales cycle.
• Travel up to 50% across North America (primarily USA).

Skills

Outbound prospecting

Written communication

Verbal communication

Relationship building

Pipeline management

Travel readiness

Industrial sales

Education

Bachelor's degree preferred

Tools

Pipedrive

Job description

Kinrei of America (KOA) | Wayne, NJ | Full-Time

About Kinrei of America

Kinrei of America (KOA) is a Wayne, NJ-based manufacturers’ rep of wire and cable manufacturing machinery, and a subsidiary of Donnelly Industries. We represent a portfolio of leading international machinery manufacturers supplying stranding, cabling, extrusion, electroplating, and reel equipment to wire and cable manufacturers across North America. We have been serving the industry for over 25 years and are a small, growing team. Supporting long-standing customer relationships and an expanding project pipeline.

The Role

We are looking for a Business Development Representative to handle existing and drive new pipeline for KOA. This role is focused on identifying and engaging new prospects, building relationships with target accounts, and generating qualified opportunities — not on closing technical deals independently. You will work closely with our General Manager, who leads all technical scoping and quoting, to hand off warm, qualified opportunities for further development.

This is a great fit for someone who wants to build a career in industrial or capital equipment sales, enjoys the hunt of prospecting and relationship building, travelling and is motivated by growing a book of business.

What You'll Do

• Research and identify target accounts within the wire and cable manufacturing industry
• Conduct outbound prospecting via phone, email, and LinkedIn to generate new leads
• Qualify inbound inquiries and route them appropriately
• Represent KOA at industry trade shows and events, engaging prospects and following up on leads generated
• Maintain accurate, up-to-date records in our CRM (Pipedrive)
• Partner closely with the General Manager to hand off qualified opportunities for technical scoping and quoting
• Build and maintain long-term relationships with prospective accounts, supporting through the sales cycle
• Travel up to 50% across North America (primarily within the USA)

What we are Looking For

• 2–5 years of experience in business development, inside sales, or a related B2B sales role
• Experience in industrial, manufacturing, or capital equipment sales strongly preferred
• Comfortable and confident with outbound prospecting and cold outreach
• Strong written and verbal communication skills
• Organized, self-motivated, and comfortable managing a pipeline independently
• Willingness to travel up to 50% across North America (primarily within the USA)
• Bachelor's degree preferred, not required

Why KOA

You will join a lean, established team with deep technical expertise and long-standing OEM and customer relationships — with real room to grow as the company scales its sales function. This is a ground-floor opportunity to shape how KOA builds pipeline going forward.