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CentralSquare Technologies Career Center seeks a Demand Generation Specialist to support the sales team by building the software pipeline. The role focuses on lead generation through calls, emails, tradeshows, and digital campaigns to engage city and county government decision makers.
You will coordinate with outside sales reps to qualify opportunities, research prospects, and schedule conference calls to determine fit factors for CentralSquare solutions.
The Demand Generation Specialist will assist in partnering with outside sales representatives to assist in the building of the sales pipeline. The position is a lead generation position on the sales team that involves contacting city and county government decision makers through phone calls, emails, tradeshow and digital campaign follow up to determine their software buying cycles. Government decision makers anticipating or currently in a software buying process will be asked questions pertaining to their goals, pain points, timelines, budgets, etc. Questions answered affirmatively will prompt the Demand Generation Specialist to schedule a conference call between the prospective customer, the sales representative, and themselves. During this call the sales representative will conduct further research to determine a “fit factor” for CentralSquare Technologies solutions.