Business Development Representative

Health Information Associates (HIA); Pawleys Island (SC); On-site; USD 50,000 - 70,000; Full time

Job summary

Health Information Associates (HIA) is looking for a Business Development Representative to proactively drive new pipeline creation. This role involves independent research, high-volume outbound prospecting through calls and emails, and setting discovery meetings for the team.

The ideal candidate excels in lead generation, has excellent communication skills, and preferably experience in healthcare organization prospecting. This foundational role directly impacts HIA's revenue growth and market success.

Qualifications

• Previous successful outbound prospecting, lead generation, or sales development experience.
• Proven track record of meeting or exceeding activity and meeting-setting targets.
• Strong cold-calling skills with confidence engaging senior-level stakeholders.

Responsibilities

• Independently research and identify high-value prospects using various data sources.
• Execute high-volume outbound prospecting through cold calls and emails.
• Qualify prospects by uncovering business needs and decision-making processes.

Skills

Outbound prospecting

Lead generation

Cold calling

Communication skills

CRM proficiency

Healthcare prospecting

Tools

HubSpot

LinkedIn Sales Navigator

Job description

Health Information Associates (HIA) is seeking a results-driven Business Development Representative to drive new pipeline creation through proactive outbound prospecting. This is a true “hunter” role focused on identifying, engaging, and qualifying new business opportunities and setting high-quality discovery calls and meetings for the Business Development team.

This role is ideal for a disciplined prospecting professional who excels at outbound outreach, understands complex B2B sales cycles, and consistently delivers qualified opportunities. The Business Development Representative plays a critical role in HIA’s growth strategy by fueling pipeline development and expanding market reach.

Key Responsibilities

• Independently research and identify high-value prospects using HubSpot, LinkedIn, and other data sources
• Execute high-volume, high-quality outbound prospecting through cold calls, email, social outreach, and multi-channel campaigns
• Conduct market research and formulate strategies to execute successful service line and geographic based prospecting.
• Engage in service line–specific and geographic based prospecting to achieve HIA’s expansion goals
• Qualify prospects by uncovering business needs, challenges, buying triggers, and decision-making processes
• Set qualified discovery calls, meetings, and/or demonstrations for Business Development Managers
• Maintain detailed, accurate, and timely records of all prospecting activities within HubSpot
• Partner closely with Marketing to refine outreach strategies, targeting, and messaging
• Consistently meet or exceed daily, weekly, and monthly activity and meeting-setting goals
• Stay current on HIA’s services, value propositions, competitive landscape, and industry trends

Preferred Experience in the following service lines:

• Coding, CDI and/or HIM areas
• Hospital, Ambulatory Surgery Center and Physician Group settings

Required Skills & Experience

• Previous successful outbound prospecting, lead generation, or sales development experience
• Proven track record of meeting or exceeding activity and meeting-setting targets
• Strong cold-calling skills with confidence engaging senior-level stakeholders
• Excellent written and verbal communication skills
• Experience prospecting into healthcare organizations preferred
• Proficiency with CRM and prospecting tools (HubSpot, LinkedIn Sales Navigator preferred)
• Highly organized, self-directed, and disciplined in managing daily outreach activities
• Resilient, persistent, and motivated by performance-based goals

Performance Expectations

• Consistent generation of qualified sales opportunities
• High-quality meetings that convert into active pipeline
• Accurate CRM documentation and reporting
• Continuous improvement in outreach effectiveness and prospect engagement

Why This Role Matters

This role is foundational to HIA’s revenue growth. The Business Development Representative directly impacts pipeline health, market penetration, and the overall success of HIA.