Business Development Representative

Nielson Communications, Inc.; Green Bay (WI); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

401(k) retirement plan with company 
匹

Paid time off and holidays

Military-experienced candidates are/ed

Job summary

Nielson Communications, Inc. is seeking a results-driven Two-Way Radio & Technology Sales Representative to expand our client base across Greater Milwaukee and Southeast Wisconsin.

The role is based in Salem, WI, with responsibilities spanning business development, account management, and delivering mission-critical wireless solutions. You will partner with clients in public safety, construction, healthcare, and industry to solve complex operational challenges in a consultative, hands-on B2B

Qualifications

• 1–2+ years of B2B field sales, business development, or technical sales experience.
• Familiarity with commercial two-way radio systems and wireless technologies.
• Strong interpersonal, negotiation, and presentation skills for executive-level stakeholders.
• Self-motivated, highly organized, and capable of managing an active field schedule.
• Experience using CRM and sales tracking tools.
• Education: high school diploma required; Associate/Bachelor’s degree preferred.
• Willingness to travel regularly across the assigned territory.

Responsibilities

• Territory & Account Management: identify, prospect, and secure new commercial and public-sector accounts across Southeast Wisconsin.
• Consultative Solution Selling: assess client needs and recommend tailored two-way radio networks and wireless infrastructure.
• Product Demonstrations: conduct hands-on demonstrations and deliver technical sales presentations to decision-makers.
• Full Sales Cycle Execution: manage pipeline from prospecting to contract negotiation and closing.
• Technical Collaboration: coordinate with Salem-based engineering teams to scope accurate solutions.
• Pipeline Tracking & Reporting: maintain up-to-date CRM records and revenue forecasts.
• Industry Acumen: stay current on wireless tech, regulatory standards, and product lines.

Skills

B2B sales

Technical sales

CRM tools

Presentation skills

Self-motivation

Mobility travel

Negotiation

Education

High school diploma

Associate or Bachelor's degree preferred

Tools

CRM software

Job description

Nielson Communications is seeking a results-driven Two-Way Radio & Technology Sales Representative to expand our client base across the Greater Milwaukee and Southeast Wisconsin region. Operating out of our Salem, WI location, you will drive business development, cultivate existing accounts, and deliver mission-critical wireless communications and technology solutions.

In this role, you will partner with clients across public safety, construction, healthcare, transportation, and industrial sectors to solve complex operational challenges. If you thrive in a consultative, hands-on B2B sales environment and want to represent leading industry brands in an established territory.

Key Responsibilities

• Territory & Account Management: Identify, prospect, and secure new commercial and public-sector accounts across Milwaukee, Racine, Kenosha, and surrounding Southeast Wisconsin counties.
• Consultative Solution Selling: Assess client operational needs and recommend tailored two-way radio networks, wireless infrastructure, and integrated technology systems.
• Product Demonstrations: Conduct hands-on demonstrations and deliver technical sales presentations to decision-makers, fleet managers, IT leads, and safety directors.
• Full Sales Cycle Execution: Manage the entire sales pipeline from prospecting and quotation through contract negotiation, closing, and post-sale account management.
• Technical Collaboration: Partner closely with internal technical and engineering teams in Salem to scope accurate solutions and coordinate smooth implementation.
• Pipeline Tracking & Reporting: Maintain up-to-date opportunity tracking, contact logs, and revenue forecasts within the CRM system.
• Industry Acumen: Stay current on evolving wireless technology, regulatory standards, competitor offerings, and key product lines (Kenwood/EF Johnson, L3Harris, Tait, BK, Hytera, and other related platforms).

Qualifications & Requirements

• Sales Experience: 1–2+ years of B2B field sales, business development, or technical sales experience (background in telecommunications, two-way radio, wireless networking, or low-voltage systems is a strong advantage).
• Technical Aptitude: Familiarity with commercial two-way radio systems (Motorola Solutions, Kenwood, Hytera) and communication technologies.
• Communication Skills: Strong interpersonal, negotiation, and presentation skills with an ability to communicate effectively with both field operations and executive leadership.
• Self-Directed: High self-motivation, strong organization, and the discipline to manage an active field schedule independently.
• Tools & Software: Experience utilizing CRM software and sales tracking tools.
• Education: High school diploma or equivalent required; Associate or Bachelor’s degree in business, communications, or a related field preferred.
• Mobility: Valid driver’s license with an insurable driving record; willingness to travel regularly throughout the assigned territory.

Benefits & Compensation

• Comprehensive health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (PTO) and paid holidays
• Note: Benefit eligibility applies to full-time employees; standard waiting periods may apply. Military-experienced candidates are strongly encouraged to apply.