Business Development Representative

Discovery Education; Charlotte, Northern (NC, KY); Hybrid; USD 33,000 - 36,000; Full time

Benefits offered by this job

Hybrid work in Charlotte

Job summary

Discovery Education in Charlotte, NC seeks a Business Development Representative to engage K‑12 prospects via inbound or outbound channels, educate educators on our edtech tools, and qualify leads for Account Executives.

This entry‑level, hybrid role emphasizes CRM activity, building relationships with school leaders, and achieving pipeline goals, with training and support to grow in EdTech sales.

Qualifications

• Experience in or with K-12 schools preferred.
• Familiarity with the education buying cycle is a plus.
• CRM or sales engagement tools experience is helpful; training provided.

Responsibilities

• Engage prospects via inbound or outbound channels (email, phone, social).
• Educate on how our tools support teachers and student learning.
• Qualify inbound leads or outbound prospects and schedule meetings for Account Executives.
• Track activity and results in the CRM and collaborate with marketing.

Skills

Outbound outreach

Lead qualification

Meeting scheduling

CRM proficiency

Tools

HubSpot

Salesforce

Job description

We are looking for a highly skilled Business Development Representative(BDR) focused on K–12to support our sales and outreach initiatives. As a key point of contact between school leaders and our platform, you will engage prospective customers through either inbound or outbound channels, introduce our solutions to schools and districts, identify decision-makers, and set up qualified meetings for our Partnership Managers. Depending on business needs and team assignments, BDRs may focus on inbound lead management or outbound prospecting efforts. This role is high visibility, collaborates frequently with cross-functional teams, and is client-facing. It is an entry-level opportunity ideal for someone looking to break into EdTech sales, with the training and support to build a strong foundation in education-focused business development.

In This Role You Will:

• Outreach and Engagement
  • Manage assigned inbound leads or conduct outbound outreach to K–12 administrators, educators, and district leaders via email, phone, and social media
  • Educate prospects on how our tools support teachers and improve student learning
• Lead Qualification and Meeting Setup
  • Qualify inbound leads or outbound prospects based on school or district needs, decision‑making structure, and timeline
  • Schedule high-quality meetings for Account Executives and manage follow‑ups
  • Meet productivity and pipeline generation goals aligned to assigned responsibilities
• CRM and Collaboration
  • Track activity, outreach, and results in our CRM (e.g., HubSpot or Salesforce)
  • Collaborate with marketing on campaign feedback and outreach strategy
• Industry Knowledge
  • Stay up to date on K–12 trends and challenges, including funding cycles and academic goals

Core Competencies for Success:

• Passion for education and driven by purpose
• Ability to effectively engage prospective customers through assigned inbound or outbound business development activities
• Willingness to cold‑call or send cold emails, seeing "no" as the start of a conversation
• Organizational skills and coachability
• Eagerness to grow in a fast‑paced environment
• Clear and respectful communication with educators and peers

Credentials and Experience:

• Experience working in or with K–12 schools (e.g., tutoring, admin, nonprofit, Teach for America) preferred
• Familiarity with the education buying cycle or how school districts make decisions
• Previous experience using CRM or sales engagement tools (not required—training provided
• Valid driver’s license
• Legal right to work in the United States

This role is designed to be hybrid in Charlotte, NC.

The hiring range for this position is between $24.00 - $26.18 an hour, however, hourly pay offered may vary depending on job-related knowledge, skills, experience, and location. Additionally, this position is eligible for a Variable Target.