Business Development Representative

Discovery Education UK; Charlotte (NC); Hybrid; USD 33,000 - 36,000; Full time

Benefits offered by this job

Insurance package

Tuition reimbursement

Mentorship program

Career development ownership

Job summary

Discovery Education is seeking a motivated Business Development Representative to connect with K–12 school leaders and introduce our platform. This hybrid role in Charlotte, NC offers training and a clear path into EdTech sales.

You will manage inbound or outbound outreach, qualify leads, schedule meetings for Partnership Managers, and collaborate with marketing to refine outreach strategies while staying current on K–12 trends.

Qualifications

• Experience with K–12 sector preferred.
• Familiarity with the education buying cycle.
• Valid driver’s license.
• Legal right to work in the United States.
• CRM or sales engagement tools experience (training provided).

Responsibilities

• Manage assigned inbound leads or conduct outbound outreach to K–12 administrators, educators, and district leaders via email, phone, and social media
• Educate prospects on how our tools support teachers and improve student learning
• Qualify inbound leads or outbound prospects and schedule meetings for Account Executives
• Track activity in CRM and collaborate with marketing on outreach strategy
• Stay up to date on K–12 trends and challenges

Skills

Lead qualification

CRM proficiency

Communication

Education industry knowledge

Education

Experience with K-12 schools preferred

Tools

HubSpot

Salesforce

Job description

We are looking for a highly skilled Business Development Representative(BDR) focused on K–12to support our sales and outreach initiatives. As a key point of contact between school leaders and our platform, you will engage prospective customers through either inbound or outbound channels, introduce our solutions to schools and districts, identify decision-makers, and set up qualified meetings for our Partnership Managers. Depending on business needs and team assignments, BDRs may focus on inbound lead management or outbound prospecting efforts. This role is high visibility, collaborates frequently with cross-functional teams, and is client-facing. It is an entry-level opportunity ideal for someone looking to break into EdTech sales, with the training and support to build a strong foundation in education-focused business development.

In This Role You Will:

• Outreach and Engagement
  • Manage assigned inbound leads or conduct outbound outreach to K–12 administrators, educators, and district leaders via email, phone, and social media
  • Educate prospects on how our tools support teachers and improve student learning
• Lead Qualification and Meeting Setup
  • Qualify inbound leads or outbound prospects based on school or district needs, decision‑making structure, and timeline
  • Schedule high‑quality meetings for Account Executives and manage follow‑ups
  • Meet productivity and pipeline generation goals aligned to assigned responsibilities
• CRM and Collaboration
  • Track activity, outreach, and results in our CRM (e.g., HubSpot or Salesforce)
  • Collaborate with marketing on campaign feedback and outreach strategy
• Industry Knowledge
  • Stay up to date on K–12 trends and challenges, including funding cycles and academic goals

Core Competencies for Success:

• Passion for education and driven by purpose
• Ability to effectively engage prospective customers through assigned inbound or outbound business development activities
• Willingness to cold‑call or send cold emails, seeing \"no\" as the start of a conversation
• Organizational skills and coachability
• Eagerness to grow in a fast‑paced environment
• Clear and respectful communication with educators and peers

Credentials and Experience:

• Experience working in or with K–12 schools (e.g., tutoring, admin, nonprofit, Teach for America) preferred
• Familiarity with the education buying cycle or how school districts make decisions
• Previous experience using CRM or sales engagement tools (not required—training provided
• Valid driver’s license
• Legal right to work in the United States

This role is designed to be hybrid in Charlotte, NC.

The hiring range for this position is between $24.00 - $26.18 an hour, however, hourly pay offered may vary depending on job-related knowledge, skills, experience, and location. Additionally, this position is eligible for a Variable Target.

At Discovery Education, we are fulfilling our mission of preparing learners for tomorrow by creating innovative classrooms connected to today's world.

Serving more than 4.5 million educators and 45 million students, available in approximately half of U.S. classrooms and primary schools in the UK, and more than 140 countries around the globe; we are on a journey to transform teaching and learning though innovative partnerships with school districts, states, ministries of education, and other like‑minded organizations.

We have built an award‑winning and highly reputable organization because of talented and driven people who work together to accelerate student achievement by tapping into students' natural curiosity and desire to learn by capturing their minds and imagination through the fascination of Discovery.

Why Join Discovery Education?

Discovery Education believes empowering each team member is vital to cultivating high performing, highly engaged teams. Being a part of our team means we partner together to achieve mutual goals. To this end, Discovery Education offers a robust and comprehensive insurance package. You can find a complete listing on our Career Page.

Along with traditional insurance offerings, our inclusive offerings center around:

• Career Development Ownership - Be the driver of your success!
• Continuing Education AND Tuition Reimbursement Programs
• Mentorship program and collaboration with veteran leaders
• Constant opportunities for cross‑functional training and skill building
• Uncapped career growth

Team Member Wellness – When you feel great, you do great work!

• Leave for life’s moments including 7 recognized holidays
• Take PTO without the vacation guilt
• Up to 12 weeks of Paid Parental Leave
• Annual Winter Holiday Break (typically the last week of December)

This opportunity is perfect for people interested in joining a high‑performing, collaborative team, who enjoy a dynamic industry, and are excited about high‑impact, project‑based work.

Discovery Education is an equal opportunity employer. Discovery Education is committed to being an employer of choice, not just a good place to work, but a great and inclusive place to work. To that end, we strive to recruit and maintain a workforce that meaningfully represents the communities we serve. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender, protected veteran status or disabled status, or genetic information.