Business Development & Marketing Coordinator

Superior Equipment & Supply Co.; Saint Francis (WI); On-site; USD 39,000 - 44,000; Full time

Job summary

Superior Equipment & Supply Co. is seeking a Business Development & Marketing Coordinator to turn new restaurant openings and projects into business opportunities.

You will research prospects, find decision-makers, initiate conversations, and manage follow-ups to build a robust sales pipeline. The role requires strong B2B development experience, ability to make outbound calls, and proficiency with Salesforce.

Qualifications

• Experience in B2B business development, prospecting, inside sales, or sales support.
• Confidence making outbound calls and communicating with business owners and purchasing professionals.
• Strong online research and contact-finding skills.
• Professional writing, organization, and attention to detail.
• Ability to manage multiple prospects and complete follow-ups consistently.
• Experience with Salesforce or another CRM.

Responsibilities

• Research new openings, remodels, expansions, and foodservice projects using company-provided leads and industry sources.
• Find and verify contact information for owners, purchasing managers, and project managers.
• Make outbound calls and send personalized emails to introduce Superior and identify customer needs.
• Execute our established 12-touch outreach and follow-up process.
• Schedule introductory calls, showroom visits, and sales meetings.
• Maintain accurate contacts, project details, outreach history, and next steps in Salesforce.
• Support targeted email campaigns, company introductions, promotions, project highlights, and customer events.
• Share qualified opportunities with the sales team and track follow-up progress.

Skills

Prospecting

Outbound calls

Research

CRM usage

Communication

Multi-tasking

Tools

Salesforce

Microsoft Office

Job description

Business Development & Marketing Coordinator

Superior Equipment & Supply Co. | St. Francis, WI

Pay: $28–$32 per hour, depending on experience

ABOUT THE ROLE

Help us turn new restaurant openings, kitchen renovations, and construction announcements into business opportunities.

Superior Equipment & Supply Co. is a family-owned foodservice equipment and supply dealership serving restaurants, supermarkets, schools, healthcare facilities, general contractors, and government agencies. We provide equipment, supplies, kitchen design, project management, delivery, and installation.

We’re seeking an experienced, resourceful coordinator who enjoys researching prospects, finding decision-makers, starting conversations, and following through.

RESPONSIBILITIES

• Research new openings, remodels, expansions, and foodservice projects using company-provided leads, the Milwaukee Journal Sentinel, Milwaukee Business Journal, and other sources.
• Find and verify contact information for owners, purchasing managers, foodservice directors, general contractors, and project managers.
• Make outbound calls and send personalized emails to introduce Superior and identify customer needs.
• Execute our established 12-touch outreach and follow-up process.
• Schedule introductory calls, showroom visits, and sales meetings.
• Maintain accurate contacts, project details, outreach history, and next steps in Salesforce.
• Support targeted email campaigns, company introductions, promotions, project highlights, and customer events.
• Share qualified opportunities with the sales team and track follow-up progress.

QUALIFICATIONS

• Experience in B2B business development, prospecting, inside sales, or sales support.
• Confidence making outbound calls and communicating with business owners and purchasing professionals.
• Strong online research and contact-finding skills.
• Professional writing, organization, and attention to detail.
• Ability to manage multiple prospects and complete follow-ups consistently.
• Experience with Salesforce or another CRM.
• Proficiency with Microsoft Outlook, Excel, and Word.

Foodservice, hospitality, construction, equipment distribution, or government sales experience is helpful. Candidates with relevant transferable experience are encouraged to apply.

WHY JOIN SUPERIOR?

Work closely with leadership and an experienced sales team. Represent products and services that help customers build and operate successful kitchens. See your research and outreach develop into customer relationships and real projects.