Business Development Manager - Crane, Hoist & Elevator

WEG Electric Corp. (USA); Duluth (GA); On-site; USD 90,000 - 130,000; Full time

Job summary

WEG Electric Corp. is seeking a Business Development Manager, OEM Automation – Crane, Hoist & Elevator, to drive growth with crane OEMs, hoist manufacturers, and system integrators across the United States.

You will develop relationships, qualify opportunities, and coordinate with engineering and sales teams to deliver automation solutions for lifting and material movement. The role requires at least 5 years in industrial automation sales, a Bachelor’s degree in Engineering or Business, and

Qualifications

• Minimum 5 years in business development or technical sales in industrial automation.
• Proven track record of growing OEM relationships and closing complex deals.
• Experience with cranes, hoists, elevators, and material-movement applications preferred.

Responsibilities

• Meet sales goals for VFDs, soft starters, industrial controls, and UL508A panels.
• Generate sales leads, develop opportunities, and close new business.
• Qualify leads to identify viable opportunities and prioritize efforts.
• Obtain specifications of WEG Automation products on target customer lists.
• Visit customer sites to review technical challenges and new applications.
• Identify opportunities and coordinate with internal experts to implement solutions.
• Coordinate with Area Managers, Territory Account Managers, and Automation Sales Engineers.
• Develop and manage automation pipeline opportunities and collaborate cross-functionally to close deals.
• Prepare reports and presentations to track KPIs and revenue progress.

Skills

Relationship building

Strategic sales

Industry knowledge

Negotiation

Education

Bachelor's degree in Engineering and/or Business, or similar

Tools

CRM Applications

MS Word

MS Excel

MS PowerPoint

Job description

About WEG Electric Corp.

WEG Electric Corp. is the largest industrial electric motor manufacturer in the Americas and one of the world's largest, producing more than 21 million units annually. Founded in 1961, WEG Electric Corp. operates mainly in the capital goods sector and has five main businesses: Motors, Energy, Automation, Coatings, and Transmission & Distribution, providing global solutions for electric motors, variable frequency drives, soft starters, controls, panels, transformers, and generators. The US corporate office is in Duluth, GA, with manufacturing units in Minnesota, Indiana, and Missouri, and over 30,000 employees worldwide.

About The Role

WEG Electric Corp. is hiring a Business Development Manager, OEM Automation – Crane, Hoist & Elevator. This role is responsible for growing business with OEMs, channel partners, and system integrators that support lifting, material handling, and vertical transportation applications. This role delivers automation solutions that improve operational efficiency, reliability, safety, and performance for customers nationwide. Responsibilities include developing relationships with crane OEMs, hoist OEMs, elevator OEMs, panel builders, system integrators, and modernization and aftermarket service providers supporting custom, retrofit, and new installation projects. Candidates should have industry knowledge, established customer relationships, and an understanding of crane, hoist, elevator, and material-movement applications.

Candidates should reside in or near Chicago, IL, or another major airport supporting the region.

Primary Responsibilities

• Meet sales goals for VFDs, soft starters, industrial controls, and UL508A panels.
• Generate sales leads, develop sales opportunities, and close new business.
• Qualify leads to identify viable opportunities and prioritize efforts.
• Obtain specifications of WEG Automation products on the target customer's approved vendor list.
• Visit customer sites to review technical challenges and new applications for WEG Automation products.
• Identify new opportunities, technology requirements, and other customer needs, and bring in WEG internal experts to validate and implement new business.
• Coordinate with WEG Area Managers, Territory Account Managers, and Automation Sales Engineers to gain new business.
• Develop and manage assigned market Automation pipeline opportunities and work with non-direct reports to close business.
• Coordinate with Product Managers, Application Engineers, and Service personnel to define custom product solutions and services needed to support converted business.
• Analyze financial data and sales metrics to track progress, identify improvement areas, and forecast future revenue.
• Prepare reports and presentations to track key performance indicators (KPIs) and communicate progress to stakeholders

Education

• Bachelor's degree in Engineering and/or Business, or a similar field, preferred, or equivalent relevant work experience.

Experience & Knowledge

• At least 5 years of experience in business development, technical sales, application engineering, or account management in industrial automation, drives, controls, OEM manufacturing, or a related industry.
• Demonstrated success in developing new business and growing relationships with OEM customers.
• Strong knowledge of VFDs, soft starters, industrial controls, motor control, and automation solutions.
• Understanding of industrial control panels (UL508A), PLC-based systems, and systems integration.
• Ability to work with engineering, operations, and procurement teams to develop and close complex opportunities.
• Strong understanding of the assigned vertical market, including key OEMs, applications, buying drivers, and industry trends.
• Established industry relationships within the assigned vertical market are strongly preferred.
• High Competency with MS Word, Excel, PowerPoint, and CRM Applications.

Preferred Experience

• Experience working with or selling to crane, hoist, elevator, or lifting equipment manufacturers.

Travel Requirements

• More than 50% travel throughout the United States and Canada.
• Occasional international travel to WEG facilities, customer locations, meetings, and industry events.
• Residence within reasonable access to a major airport is required.

We offer a pleasant work environment, competitive compensation, and a full benefits package.

Must be authorized to work in the United States. WEG Electric Corp. does not offer visa sponsorship for this role.

We are proud to be an Equal Opportunity/Affirmative Action employer. Qualified applicants will receive consideration for employment without regard to race, sex, disability, veteran status, or other protected status.

Visit our website to learn more: www.weg.net.