Business Development Manager

Beekeeper's Naturals; United States; Remote; USD 80,000 - 150,000; Full time

Job summary

Beekeeper's Naturals seeks a detail-oriented Business Development Manager to harness data insights driving category growth across retail and eCommerce. This role blends data analysis with strategic business initiatives, offering the chance to impact a mission-driven brand while collaborating within a dynamic team.

Benefits

Competitive salary and benefits package

Equity in the organization

Unlimited Time Off

Career development opportunities

Qualifications

• 3–5 years of experience in category insights or business analysis.
• Familiarity with data platforms like SPINS, IRI, Amazon data.

Responsibilities

• Analyze customer data to enhance brand performance.
• Support business development strategies for growth.

Skills

Analytical skills

Data analysis

Communication

Education

Bachelor’s degree in Marketing, Business or related field

Tools

Power BI

Excel

Job description

Get AI-powered advice on this job and more exclusive features.

Have you ever wondered why we rely on chemicals and artificial ingredients to maintain our body’s health? We have. After years of battling on-and-off tonsillitis, our founder Carly Stein finally found relief in an ingredient called propolis: a combination of tree and plant resin created by bees to protect the hive. We aren’t just creating cleaner alternatives to the traditional medicine cabinet; we’re creating all-around cleaner products. We merge modern science with natural medicine to prove that clean medicine can actually work. We believe that today’s most common health problems can be solved with better-for-you ingredients found in nature. We source the highest-quality ingredients, and we never water them down with artificial extras, unwanted ingredients or calories. We care about the world around us and the people in it. It’s what drives our entire brand.

About the Role

Beekeepers Naturals is seeking a detail-oriented and highly analytical Business Development Manager to join our team. This individual will be responsible for turning internal and external data into actionable insights that drive category growth, shopper engagement, and strategic decision-making across retail and eCommerce channels.

You’ll be the go-to partner for teams looking to make strategic decisions rooted in syndicated and performance data—from product innovation to sales strategy, marketing optimization, and retail execution.

Breakdown of Responsibilities by Focus Area

• 30% – Trade analytics using syndicated and shopper/consumer data
• 30% – Business development and strategy (intermediary between Sales & Marketing to support channel strategy)

Key Responsibilities

Data Analysis & Insights

• Analyze syndicated and customer data (e.g., SPINS via Satori, IRI, Nielsen, Numerator, Amazon via Cobalt) to uncover insights that drive brand and category performance.
• Analyze BKN and competitor sales data to identify performance trends, whitespace, and growth opportunities across customers, categories, and channels.
• Build competitive sets for online and offline SKUs and track BKN performance vs key competitors.
• Evaluate category trends and competitive dynamics to support innovation launches and strategic brand planning.
• Analyze market dynamics, channel behavior, and consumer preferences to support packs and pricing that drive margin and volume.
• Create and maintain centralized dashboards and ad-hoc reports using Power BI (Cora), Excel, or other tools.
• Translate complex datasets into clear, compelling stories and actionable recommendations for cross-functional stakeholders.
• Maintain a centralized source of truth for category, customer, and competitive insights.
• Monitor and report on sales performance metrics and key KPIs (e.g., weekly velocity by SKU and customer/account); provide regular updates to senior leadership.

Business Development & Strategy

• Support the development and implementation of business development strategies to drive growth across all channels and classes of trade.
• Collaborate with Sales and Marketing to align business development efforts with company goals.
• Leverage data analytics to evaluate the effectiveness of trade spending and inform optimization strategies.
• Work closely with Product Development and R&D to provide feedback on consumer needs and emerging trends.
• Work cross-functionally with Marketing, Product Development, and Supply Chain to support impactful pack-price architecture (PPA) strategies.
• Collaborate with Sales and Marketing on customer-specific strategies, presentations, product positioning, and shelf layouts.
• Lead the development of internal retail category decks and support customer presentations with relevant insights and recommendations.

Data Governance

• Work with data vendors and brokers to ensure integrity, accessibility, and consistency in our data sources.

Qualifications

• Bachelor’s degree in Marketing, Business, Economics, Data Analytics, or a related field.
• 3–5 years of experience in category insights, shopper insights, retail analytics, or business analysis in the CPG industry
• Hands-on experience with SPINS (Satori), IRI, Nielsen, Amazon data platforms (Cobalt, JungleScout), or similar.
• Strong analytical skills with an ability to identify insights and communicate them through simple, impactful narratives.
• Proficiency in Excel/Google Sheets and PowerPoint. Experience with dashboarding tools like Power BI, Tableau, or Looker is a plus.
• Experience working with or for major retailers (e.g., Walmart, Target, Kroger, Amazon) is an asset.
• Self-starter who thrives in a fast-paced, cross-functional environment.
• Bonus points for experience supporting both retail and eCommerce teams and conducting market research studies.

What We Offer:

• Competitive salary and benefits package
• Equity in the organization
• Access to a 401(k) plan
• Unlimited Time Off
• A fully remote position
• Career development and growth opportunities
• A dynamic and collaborative team environment
• The opportunity to make an impact on a mission-driven brand

As an equal opportunity employer, Beekeepers' Naturals is authentically committed to fostering a diverse and inclusive workplace. We sincerely believe all applicants, employees, vendors and community members deserve to experience, as a basic and fundamental human right, a genuine sense of belonging and acceptance, so they can both realize their greatest potential and also because, simply put, it's the right thing to do.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Business Development

• Industries

  Wellness and Fitness Services and Retail Health and Personal Care Products

Referrals increase your chances of interviewing at Beekeeper's Naturals by 2x

Inferred from the description for this job

401(k)

Vision insurance

Medical insurance

Paid maternity leave

Paid paternity leave

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