Business Development Manager

SYNLawn; Dalton (GA); On-site; USD 90,000 - 130,000; Full time

Job summary

SYNLawn in the United States is seeking a Business Development Manager to drive profitable growth across residential and commercial surfaces with major projects and strategic partnerships. You will expand a productive distribution and construction partner network, originate and pursue large projects and lead market development initiatives.

You will coordinate product applications, pricing, bids and proposals, and support partners’ bids while ensuring profitability and strong customer

Qualifications

• 3+ years of sales experience and 1+ year in management.
• Superior written and verbal communication skills.
• Full-time schedule.

Responsibilities

• Direct Sales & Major Projects: pursue large commercial, institutional, golf, sports, resort and technically specialized installations; engage decision-makers; lead commercial strategy; negotiate and secure opportunities; coordinate partners and oversight; support profitability and relationships.
• Strategic Growth & Commercial Development: develop new markets, partnerships and sales channels; advance product applications and pricing; gather market intelligence; grow and retain partners; support bids and technical needs.
• Performance measures include project pipeline, bid value, awards, revenue, gross margin; territory coverage and partner development; monthly/quarterly/annual reporting and target setting.

Skills

Sales experience

Management experience

Communication skills

Job description

The Business Development Manager drives profitable SYNLawn growth through two complementary revenue engines:

(1) expanding and developing a productive distribution and construction partner network; and

(2) personally originating, bidding, negotiating and securing major commercial and specialty surfacing projects.

The role also develops strategic partnerships, new markets, product innovation and commercial initiatives that strengthen SYNLawn’s long-term market position.

Geographic scope: Americas

Segments: Residential, Commercial, Golf, Sports, Institutional and Specialty Surfacing.

Duties and Responsibilities

1. Direct Sales & Major Projects (35%)

Outcome: awarded projects, direct sales revenue and project gross profit.

• Pursue large commercial, institutional, golf, sports, resort and technically specialized installations.
• Engage owners, developers, architects, general contractors, facility operators and purchasing decision-makers.
• Lead commercial strategy and coordinate product selection, specifications, estimating, bid submissions and proposals.
• Negotiate and secure materials-only, materials-and-installation and specialty turnkey opportunities.
• Coordinate installation partners and construction handoff; provide strategic technical and commercial oversight.
• Support project profitability, quality expectations, customer relationships and repeat business.

Outcome: new active partners and productive territory coverage.

• Prospect, qualify, negotiate, contract, onboard and activate new distributors and construction partners.
• Build territory coverage through the channel growth process: territory prospecting, partner qualification, contracting, onboarding, activation and partner revenue.

3. Strategic Growth & Commercial Development (20%)

Outcome: new sources of profitable growth.

• Develop new markets, strategic partnerships and sales channels.
• Advance product applications, pricing and commercial initiatives that strengthen long-term market position.
• Gather and apply market intelligence to support both the channel and direct project revenue engines.

Outcome: incremental partner growth and retention.

• Grow and retain existing partners through strategic account development.
• Support partners’ major bids and the technical needs of significant projects.
• Provide partner training and lead issue resolution.

Business Development leads market and customer origination, commercial pursuit, strategic relationships, negotiations and project acquisition. Operations / Construction leads day-to-day field supervision, safety, scheduling, workforce coordination, installation delivery and closeout. Technical requirements, project margin protection and customer outcomes are shared coordination responsibilities.

Please note this description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Performance Measures and Reporting

Proposed Scorecard

• Project pipeline; bid value; awards; recognized revenue; gross margin
• New agreements; activated partners; first-year revenue; territory coverage

Strategic Growth & Commercial Development 20%

• New channels; strategic partnerships; initiative revenue; commercialization
• Documented incremental revenue; retention; supported opportunities

Attribution controls: company revenue is counted only once; awarded contract value is kept separate from recognized revenue; origination is distinguished from execution; shared contributions are documented; and consistent attribution periods and profit measures apply. For example, if a $1.2 million specialty golf project is secured directly and installed by a newly recruited partner, both contributions may be credited for management purposes, but the company records the project revenue only once.

Revenue Attribution

A. Directly Generated: Projects personally originated, developed, bid, negotiated or secured.

• Measures: Awards; recognized revenue; gross profit; bid conversion

B. New Partner Revenue: Revenue from newly recruited and activated partners, tracked over the first 12 months.

• Measures: First-year revenue; gross profit; time to activation

C. Existing Partner Development: Incremental revenue linked to documented material support or account development.

• Measures: Supported project revenue; growth above baseline; retention

Monthly: direct project pipeline, bid submissions, awards, recognized revenue and margin; new-partner prospecting, contracts and activation; documented supported opportunities.

Quarterly: territory coverage, new-partner productivity, strategic initiative progress, revenue attribution, partner development and cross-functional capacity.

Annually: approve targets and weightings; confirm account ownership, revenue attribution rules and support resources; delegate recurring administrative execution.

Definition of Success

Sustainable profitable growth through geographic expansion, productive new and existing partners, successful direct major-project acquisition, stronger strategic commercial relationships, and scalable processes that protect time for high-value development activities.

Qualifications

Experience: 3+ years’ experience in sales, 1+ year experience in management

Courses/Certifications/Training:

Superior written and verbal communication skills

Schedule/Type: Full-time

Bonus Eligibility: Yes