Business Development Executive

Honcho Metrics; United States; Hybrid; USD 70,000 - 120,000; Full time

Job summary

Honcho Metrics is searching for a result-oriented Business Development Executive to generate new business opportunities, acquire clients, and drive revenue growth across domestic and international markets.

The ideal candidate will manage end-to-end B2B sales, from lead generation to closing, and will promote a full range of digital marketing services including SEO, PPC, social media, and web/app development. Domestic and international client exposure is essential.

Qualifications

• Bachelor’s or higher in Marketing, Business Administration, or related field.
• 13+ years in business development or sales, preferably in a digital marketing setting.
• Experience in end-to-end B2B sales from lead gen to closure.
• Strong understanding of digital marketing services and client objectives.
• Excellent communication, presentation, and negotiation skills.
• Ability to independently generate leads and hit sales targets.

Responsibilities

• Generate and qualify B2B leads via cold calling, email outreach, LinkedIn, and referrals.
• Identify potential clients in US and international markets and engage decision‑makers.
• Promote services including SEO, PPC, Social Media, Website & App development.
• Manage full sales cycle from discovery to proposal, negotiation, and closure.
• Understand client objectives to tailor proposals and costings.
• Prepare proposals, presentations, and project cost estimates.
• Coordinate with internal teams to create customised proposals and ensure smooth handovers.
• Maintain pipelines, follow-ups, and monthly revenue targets.
• Build long-term client relationships and pursue upsell opportunities.
• Research competitors and identify new market opportunities.

Skills

Lead generation

Cold calling

Email outreach

LinkedIn outreach

Networking

Referrals

B2B sales

Negotiation

Presentation skills

CRM proficiency

Education

Bachelor’s or higher in Marketing/Business Administration

Job description

Honcho Metrics is looking for a result-oriented Business Development Executive to generate new business opportunities, acquire clients, and drive revenue growth across domestic and international markets.

Roles & Responsibilities

• Generate and qualify B2B leads through cold calling, email outreach, LinkedIn, networking, and referrals.
• Identify potential clients and decision-makers in the Indian and US markets.
• Promote and sell services including SEO, AEO, GEO, PPC, Social Media Marketing, Website Design & Development, and App Development.
• Manage the complete sales cycle, from lead generation and nurturing to pitching, negotiation, and deal closure.
• Understand client requirements, budgets, and business objectives to recommend suitable solutions.
• Prepare proposals, presentations, quotations, and project costings.
• Coordinate with internal teams to develop customised proposals and ensure smooth client handovers.
• Maintain sales pipelines, track follow-ups, and achieve monthly client acquisition and revenue targets.
• Build long-term client relationships and identify upselling and cross-selling opportunities.
• Research competitors and identify new markets and business opportunities.

Requirements

• Graduate or postgraduate degree, preferably in Marketing, Business Administration, or a related field.
• 13 years of experience in business development or sales, preferably with a digital marketing agency.
• Experience in end-to-end B2B sales, from lead generation to closure.
• Understanding of digital marketing, SEO, AEO, GEO, PPC, social media marketing, and website development.
• Strong communication, presentation, negotiation, and objection-handling skills.
• Ability to independently generate leads, manage prospects, and achieve sales targets.
• Experience handling domestic and international clients, particularly in the US market, will be preferred.