Overview
The Business Development Coordinator develops relationships through external sales efforts to grow and exceed census and revenue goals.
Responsibilities
- Must be able to find the appropriate balance between marketing, sales, and customer service activities.
- Maintain core knowledge of our clinical services provided, healthcare industry, and local market conditions.
- Must be able to handle complexity and change in marketing/sales strategy if the market demands a shift in strategy.
Sales Expectations
- Provide clinical communication through various tools available to physicians, hospital staff, and other healthcare professionals.
- Prepare and maintain referral target list.
- Meet or exceed set number of sales calls to achieve census goals.
- Pre‑call planning, outcomes and next steps needed to achieve desired outcome of all sales calls.
- Effectively communicate core selling message to identified referral targets.
- Communicate with Regional Director of Business Development on any changes in market conditions.
Marketing Expectations for a BDC
- Prepare and maintain monthly marketing plan.
- Manage marketing budget and Return on Investment on all marketing‑related expenses.
- Coordinate and implement events, media, networking activities and promotional programs.
- Understand market conditions and opportunities to grow census and revenue.
- Communicate and work with Regional Director of Business Development on all marketing campaigns to maximize overall Return of Investment.
- Coordinate all marketing, advertising, and social media campaigns to align with overall marketing strategy.
Customer Service Expectation for a Business Development Coordinator
- Identify opportunities to enhance customer service and patient/family satisfaction.
- Communicate with admission team on leads and potential admissions.
- Enhance care coordination and the care continuum through streamlining admission and discharge process.
Requirements
- A Bachelor’s degree in communications, marketing or related healthcare experience.