Business Development Center Representative | Honda

Hendrick Automotive Group; South Bend (IN); On-site; USD 45,000 - 55,000; Full time

Benefits offered by this job

Health insurance

401(k) with company match

Paid time off

Employee discounts

Wellness and recognition programs

Job summary

Hendrick Automotive Group is hiring a motivated, customer-focused Business Development Center (BDC) Representative for our Charlotte, NC location. The role focuses on lead generation and connecting customers with the right teams to drive appointments in a fast-paced environment.

Base salary with performance bonuses and strong benefits packages are offered. This position requires excellent communication, MS Office skills, and the ability to work evenings and weekends, supporting growth within a

Qualifications

• High School Diploma or equivalent is required or preferred.
• Strong verbal and written communication skills.
• Intermediate proficiency with Microsoft Office products.
• Ability to learn and navigate Dealership Management Systems and supporting software.
• Strong interpersonal skills and commitment to customer satisfaction.
• Availability to work evenings, weekends, and holidays.

Responsibilities

• Answer incoming calls using a script and schedule sales or service appointments.
• Contact internet leads via phone and email to schedule appointments.
• Respond promptly to customer inquiries from website and other sources.
• Confirm and reschedule appointments as needed; log interactions in the DMS.
• Notify relevant departments of scheduled appointments and follow-up outcomes.
• Maintain CSI scores at or above company standards.

Skills

Customer service

Communication skills

Microsoft Office

DMS navigation

Interpersonal skills

Education

High School Diploma or equivalent

Tools

Dealership Management System (DMS)

CRM tools

Job description

Hendrick Honda (South Blvd)

Location: 8901 South Boulevard, Charlotte, North Carolina 28273

Ready to build your career with the best?

Hendrick Automotive Group — the nation's largest privately owned dealer group and a back-to-back winner of Automotive News' Best Dealerships to Work For — is hiring a motivated, customer-focused Business Development Center (BDC) Representative to join our team. If you're a strong communicator who thrives in a fast-paced environment and takes pride in delivering outstanding customer experiences, this is the opportunity for you.

This role is primarily responsible for lead generation in support of our sales and service teams — connecting customers with the right people at the right time.

Income potential up to $50,000 per year

Base salary plus performance-based bonuses tied to appointment and lead generation metrics.

Benefits

• Competitive compensation with performance-based bonuses.
• Employee healthcare, prescription, and life insurance (zero-premium).
• 401(k) with company match.
• Generous paid time off, vacation, and sick days.
• Employee Assistance Program.
• Employee discounts.
• Comprehensive recognition and rewards programs.
• Real career growth potential within one of the largest dealer groups in the country.

Job Responsibilities

• Answer incoming calls using a proven script and schedule sales or service appointments.
• Contact internet leads via phone and email to schedule appointments.
• Respond promptly to customer website and inquiry requests.
• Confirm upcoming appointments and re-schedule no-shows.
• Log all customer interactions and follow-up activity in the Dealership Management System (DMS).
• Notify relevant departments of scheduled appointments.
• Follow up with sales and service teams to track appointment outcomes.
• Contact existing customers regarding current marketing incentives.
• Forward customer concerns to the appropriate department manager and follow up to resolution.
• Maintain CSI scores at or above company standards.

Job Requirements

• High School Diploma or equivalent.
• Up to 3 years of customer service or business development experience preferred.
• Strong verbal and written communication skills — professional, courteous, and clear.
• Intermediate proficiency in Microsoft Office products.
• Ability to learn and navigate Dealership Management Systems and supporting software.
• Strong interpersonal skills and a commitment to superior customer satisfaction.
• Ability to work scheduled shifts including evenings, weekends, and holidays.

Work Environment

This position is based in the Business Development Center with regular interaction with customers and dealership personnel. Work includes movement around dealership facilities. Physical requirements include frequent sitting and use of hands, and regular talking and listening.

Our Core Values

Servant Leadership

• Teamwork through Trust & Respect
• Integrity
• Commitment to Customer Enthusiasm
• Passion for Winning
• Accountability at All Levels
• Commitment to Continuous Improvement

Hear from our team: Watch Hendrick Automotive Group Team Member Testimonials

This job description in no way states or implies that these are the only duties and responsibilities to be performed by this employee. The employee will be required to follow any other instructions and to perform any other duties and responsibilities upon the request of a supervisor. This job description is subject to revision at the discretion of the company.

Hendrick is an Equal Opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. For more information regarding the EEOC, please visit https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf.