Business Development Center Representative | Honda

Hendrickauto; South Boulevard (UT); On-site; USD 30,000 - 50,000; Full time

Benefits offered by this job

Competitive bonuses

Employee healthcare

401(k) with company match

Paid time off

Employee discounts

Recognition programs

Job summary

Hendrick Honda (South Blvd) is seeking a motivated Business Development Center representative to join our team in Charlotte. The role focuses on lead generation to connect customers with the right teams, scheduling sales or service appointments, and maintaining strong CSI scores.

Compensation includes a base salary with performance-based bonuses up to $50,000 annually. This on-site position offers benefits and growth opportunities within a large dealer group known for employee development.

Qualifications

• Strong verbal and written communication skills, professional and courteous.
• Experience in lead generation or business development is preferred.
• Ability to learn and navigate dealership software and CRM systems.

Responsibilities

• Answer incoming calls with a script and schedule sales or service appointments.
• Contact internet leads by phone and email to set appointments.
• Respond promptly to customer inquiries and confirm upcoming appointments.
• Log all interactions in the DMS and notify relevant departments.

Skills

Clear communication

Lead generation

Customer service

Education

High School Diploma or equivalent

Tools

MS Office

CRM software

Dealership DMS

Job description

Hendrick Honda (South Blvd) Location: 8901 South Boulevard, Charlotte, North Carolina 28273

Ready to build your career with the best? Hendrick Automotive Group — the nation's largest privately owned dealer group and a back-to-back winner of Automotive News' Best Dealerships to Work For — is hiring a motivated, customer-focused Business Development Center (BDC) Representative to join our team. If you're a strong communicator who thrives in a fast-paced environment and takes pride in delivering outstanding customer experiences, this is the opportunity for you. This role is primarily responsible for lead generation in support of our sales and service teams — connecting customers with the right people at the right time.

Income potential up to $50,000 per year Base salary plus performance-based bonuses tied to appointment and lead generation metrics.

BENEFITS:

• Competitive compensation with performance-based bonuses.
• Employee healthcare, prescription, and life insurance (zero-premium).
• 401(k) with company match.
• Generous paid time off, vacation, and sick days.
• Employee Assistance Program.
• Employee discounts.
• Comprehensive recognition and rewards programs.
• Real career growth potential within one of the largest dealer groups in the country.

JOB RESPONSIBILITIES:

• Answer incoming calls using a proven script and schedule sales or service appointments.
• Contact internet leads via phone and email to schedule appointments.
• Respond promptly to customer website and inquiry requests.
• Confirm upcoming appointments and re-schedule no-shows.
• Log all customer interactions and follow-up activity in the Dealership Management System (DMS).
• Notify relevant departments of scheduled appointments.
• Follow up with sales and service teams to track appointment outcomes.
• Contact existing customers regarding current marketing incentives.
• Forward customer concerns to the appropriate department manager and follow up to resolution.
• Maintain CSI scores at or above company standards.

JOB REQUIREMENTS:

• High School Diploma or equivalent.
• Up to 3 years of customer service or business development experience preferred.
• Strong verbal and written communication skills — professional, courteous, and clear.
• Intermediate proficiency in Microsoft Office products.
• Ability to learn and navigate Dealership Management Systems and supporting software.
• Strong interpersonal skills and a commitment to superior customer satisfaction.
• Ability to work scheduled shifts including evenings, weekends, and holidays.

WORK ENVIRONMENT:

This position is based in the Business Development Center with regular interaction with customers and dealership personnel. Work includes movement around dealership facilities. Physical requirements include frequent sitting and use of hands, and regular talking and listening.

OUR CORE VALUES:

• Servant Leadership
• Teamwork through Trust & Respect
• Integrity
• Commitment to Customer Enthusiasm
• Passion for Winning
• Accountability at All Levels
• Commitment to Continuous Improvement

Hear from our team: Watch Hendrick Automotive Group Team Member Testimonials

Hendrick is an Equal Opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. For more information regarding the EEOC, please visit https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf.

Hendrick Automotive Group believes that its people are its most important assets. Together, everyone achieves more. We work as a team, best utilizing our individual talents and skills to reach a common goal. Hendrick Automotive Group teammates help each other to balance their commitments to family and to the community they represent.

Our 10,000 plus teammates across the country are empowered and trained to be leaders within our organization. At Hendrick Automotive Group we are defined by our integrity. We believe in doing what is right for our fellow teammates, our customers and our corporate partners. The core values of this company are what shape every action we take and every decision that is made.

Our customers are important to us. They’re family. We genuinely desire for our customers to feel valued and cared about whenever inside our doors. Every day, Hendrick Automotive Group teammates recommit themselves to exceeding the expectations of our customers.

The Hendrick name is synonymous with winning, at the dealership and on the race track. We are committed to continuing the Hendrick tradition of success and performance. Our teammates are empowered to overcome obstacles and do what it takes to satisfy our customers, lift up our fellow teammates and build profits.

The automotive industry is rapidly progressing. Every day, Hendrick Automotive Group takes the initiative to find ways to achieve success through simpler, better, faster and leaner processes. We work daily to invest in the improvement of our teammates and develop resources to offer opportunities for personal growth and development. We strive for excellence in all that we do.