Business Development Center (BDC)

Karl Malone Ford Park City; Park City (UT); On-site; USD 42,000 - 54,000; Full time

Benefits offered by this job

Competitive pay based on experience

Team-oriented dealership environment

Flexible scheduling

Vacation pay

Benefits package

Growth opportunities

Job summary

Karl Malone Park City Auto Dealerships is seeking a motivated Business Development Center Specialist to join our Park City, Utah team. You will convert digital and phone leads into showroom and service appointments, driving revenue and building lasting relationships.

You will thrive in a fast-paced environment, delivering premium customer experiences, with compensation based on experience and performance. This role requires on-site work at our Park City location and collaboration with sales and

Qualifications

• Respond promptly to internet leads, phone inquiries, text messages, and chat requests.
• Qualify prospects, schedule showroom and service appointments, and confirm them to maximize show rates.
• Manage CRM notes and follow-up tasks to ensure smooth hand-offs.

Responsibilities

• Respond promptly to inquiries via multiple channels for sales and service.
• Qualify prospects and schedule showroom/service appointments.
• Maintain CRM with accurate notes and follow-ups.
• Conduct outbound follow-ups on aged leads and no-shows.
• Coordinate with sales, service, and managers for seamless hand-offs.
• Maintain high activity metrics (calls, texts, emails, appointments).
• Support promotions and campaigns as needed.

Skills

Communication

CRM proficiency

Multitasking

Tools

CRM software

Job description

Karl Malone Park City Auto Dealerships | Park City, UT

About the Opportunity

Karl Malone Park City Auto Dealerships is seeking a motivated, customer-focused Business Development Center (BDC) Specialist to join our team in the heart of Park City, Utah. This role sits at the center of our sales and service growth engine - converting digital and phone leads into showroom and service appointments that drive revenue and long-term customer relationships.

We are looking for someone who thrives in a fast-paced, results-oriented environment and takes pride in delivering a premium customer experience that reflects the Karl Malone brand. Compensation is based on experience and performance, with competitive earnings potential for those who consistently generate quality appointments and support our sales and service teams.

What You'll Do

• Respond promptly and professionally to internet leads, phone inquiries, text messages, and chat requests for both sales and service
• Qualify prospects, schedule showroom and service appointments, and confirm them to maximize show rates
• Manage and update the dealership CRM with accurate notes, next steps, and follow-up tasks
• Conduct outbound follow-up campaigns on aged leads, no-shows, and previous customers to re-engage interest
• Coordinate closely with sales consultants, service advisors, and managers to ensure a seamless hand-off
• Maintain high activity metrics (calls, texts, emails, appointments set) while delivering a friendly, consultative customer experience
• Support special promotions, events, and manufacturer campaigns as needed

We're Looking For

• Strong verbal and written communication skills with a professional yet approachable phone presence
• Proven ability (or clear aptitude) to work in a high-volume inbound/outbound environment
• Comfortable using CRM systems, email, text platforms, and basic computer tools
• Self-motivated, organized, and able to manage multiple conversations and priorities simultaneously
• Customer-first mindset with resilience and a positive attitude under pressure
• Previous BDC, automotive, call-center, or high-volume customer service experience is preferred but not required - training will be provided for the right candidate
• Reliable transportation and the ability to work on-site at our Park City location

What We Offer

• Competitive pay based on experience and performance (base + performance incentives)
• Friendly, team-oriented dealership environment
• Flexible scheduling options
• Vacation pay
• Benefits package
• Opportunity to grow with a well-established, locally recognized automotive group in one of Utah’s most desirable mountain communities

Location

This position is based at the Karl Malone Park City Auto Dealerships in Park City, UT. You will work on-site as part of our BDC team supporting the sales and service departments.