BDC Agent - Full Time

Jim Riehl's Friendly Automotive Group; Lapeer (MI); On-site; USD 21,000 - 30,000; Full time

Benefits offered by this job

Health insurance

Vision insurance

401(k)

401(k) matching

Dental insurance

Job summary

Jim Riehl's Friendly Automotive Group is seeking a motivated BDC Agent to be the first point of contact for customers. You will build rapport, provide information, and schedule appointments for sales or service, using CRM and dealership templates.

This full-time, on-site role requires strong communication, reliability, and a proactive, coachable attitude. Join a growth‑minded team with ongoing training, opportunities for advancement, and a friendly work environment.

Qualifications

• Previous customer service, call center, or dealership experience preferred.
• Strong written and verbal communication skills.
• Confident, positive, and friendly phone presence.
• Comfortable using technology, CRM tools, and multitasking.
• Able to work independently and as part of a team.
• Willing to learn and take coaching to improve performance.
• Dependable, punctual, and goal-oriented.

Responsibilities

• Respond promptly to internet leads, phone calls, and text inquiries using dealership templates and guidelines.
• Engage customers with professionalism, enthusiasm, and product knowledge.
• Schedule appointments for the sales or service departments and confirm attendance.
• Perform follow-up calls, texts, and emails with unsold showroom traffic and missed appointments.
• Work within the CRM to log all communication and update customer records accurately.
• Collaborate with sales, service, and management teams to ensure a smooth customer journey.
• Maintain performance metrics including contact rate, appointment set rate, and show rate.

Skills

Customer service

Communication

Phone etiquette

CRM proficiency

Teamwork

Coachability

Reliability

Tools

CRM software

Job description

Benefits:

• Health insurance
• Vision insurance
• 401(k)
• 401(k) matching
• Dental insurance

Employment Type:

Full-Time

Compensation:

Hourly + Commission + Monthly Bonus

Schedule:

Monday–Friday with evening availability required on select days

About Us:

We are a fast-growing, customer-focused automotive group committed to delivering exceptional service and building lifelong relationships. As part of our commitment to growth and innovation, we are expanding our BDC team and looking for driven, reliable, and upbeat individuals to join us!

Position Overview:

As a BDC Agent, you’ll be the first point of contact for many of our customers. Your goal is to build rapport, provide helpful information, and schedule appointments that bring customers into the dealership — whether it’s for vehicle sales, service, or follow-up. If you enjoy speaking with people, are highly coachable, and thrive in a goal-oriented environment, we want to hear from you!

Key Responsibilities:

• Respond promptly to internet leads, phone calls, and text inquiries using dealership templates and guidelines
• Engage customers with professionalism, enthusiasm, and product knowledge
• Schedule appointments for the sales or service departments and confirm attendance
• Perform follow-up calls, texts, and emails with unsold showroom traffic and missed appointments
• Work within the CRM to log all communication and update customer records accurately
• Collaborate with sales, service, and management teams to ensure a smooth customer journey
• Maintain performance metrics including contact rate, appointment set rate, and show rate

Qualifications:

• Previous customer service, call center, or dealership experience preferred
• Strong written and verbal communication skills
• Confident, positive, and friendly phone presence
• Comfortable using technology, CRM tools, and multitasking
• Able to work independently and as part of a team
• Willing to learn and take coaching to improve performance
• Dependable, punctual, and goal-oriented

What We Offer:

• Competitive hourly pay + uncapped commission + monthly bonus opportunities
• Ongoing training and mentorship
• Opportunities for growth into other roles within the dealership
• A professional, team-oriented, and fun work environment
• Employee discounts on vehicles, parts, and service