Business Development Associate – Industrial Equipment

Direct Recruiters, Inc.; Pittsburgh (Allegheny County); On-site; USD 55,000 - 75,000; Full time

Job summary

Direct Recruiters, Inc. is seeking a Business Development Associate to join its North American team. This newly created role sits at the front end of the sales pipeline, partnering with marketing and regional sales leadership to identify, engage, and qualify opportunities.

You’ll turn cold prospects into marketing-qualified leads before passing them to regional managers. You’ll build target account lists, run multi-channel outreach (phone, email, LinkedIn, HubSpot Sequences), and manage outbound

Qualifications

• 1–3 years of business development, inside sales, or SDR/BDR experience in a B2B or industrial setting.
• Comfort with high-volume outbound outreach and a strategic, quality-over-quantity approach.
• Strong research skills and the ability to identify decision-makers independently.
• Clear, confident written and spoken communication.

Responsibilities

• Identify and research prospective customers within target markets, territories, and industries.
• Build target account lists aligned with annual marketing and business development goals.
• Run multi-channel outbound outreach by phone, email, LinkedIn, and HubSpot Sequences.
• Engage and share success stories to open North American opportunities.
• Create and manage outbound sequences designed to drive engagement and book meetings.
• Hold discovery conversations to understand customer needs and buying timelines.
• Qualify opportunities and hand off engaged prospects to regional sales managers.

Skills

Business development

Inside sales

Cold calling

Research skills

Clear communication

Tools

HubSpot CRM

LinkedIn

HubSpot Sequences

Job description

Our client, a well-established global manufacturer of industrial material handling equipment, is adding a Business Development Associate to its North American team. This is a newly created role and a key part of the company’s growth strategy. It’s a great opportunity for a driven prospector who wants to build a foundation for a future in outside sales.

Working within Marketing and partnering closely with regional sales leadership, you’ll be the front end of the sales pipeline. You’ll proactively identify, engage, and qualify new opportunities across target markets, and you’ll turn cold prospects into marketing-qualified leads before handing them off to the regional sales managers. This is a hunter role, not an order-taker role. You’ll work from a provided target list and also go out and build your own.

What You’ll Do

• Identify and research prospective customers within target markets, territories, and industries of interest
• Build target account lists aligned with annual marketing and business development goals
• Run multi-channel outbound outreach by phone, email, LinkedIn, and HubSpot Sequences
• Engage companies already using the company’s solutions in other parts of the world, and share success stories to open new North American opportunities
• Create and manage outbound sequences designed to drive engagement and book meetings

Qualification & Handoff

• Hold discovery conversations to understand customer needs, applications, project scope, and buying timeline
• Qualify opportunities against established criteria
• Pass engaged, qualified prospects to regional sales managers for follow-up and conversion

What We’re Looking For

• 1–3 years of business development, inside sales, or SDR/BDR experience in a B2B or industrial setting
• Comfort with consistent cold calling and high-volume outreach, paired with a strategic, quality-over-quantity approach
• Strong research skills and the curiosity to find the right companies and decision-makers on your own
• Clear, confident communication by phone and in writing
• Experience with HubSpot CRM and marketing automation (segmentation, workflows, sequences, lifecycle management)
• Material handling, warehousing, or industrial equipment experience is a plus

Why This Role

• High-visibility, newly created position in a company that is investing in growth
• Competitive base salary plus bonus potential