Business Development Associate / Brand Direct

AI Digital; United States; Remote; USD 70,000 - 110,000; Full time

Benefits offered by this job

Competitive salary

Remote work

Unlimited PTO

Growth opportunities

Team events

Culture of trust

Health insurance

Commute reimbursement

Job summary

AI Digital is seeking an ambitious Growth BD professional to identify and engage key decision-makers at major brands and enterprise advertisers from a fully remote position in the United States. You will build relationships with brand marketers, media and programmatic teams, and drive high-touch outreach across email, LinkedIn, phone, and events to create qualified opportunities.

You will travel locally about 3–4 days per month for in-person meetings, industry events, and field marketing

Qualifications

• 2–5 years of experience in business development, sales, programmatic, media planning, digital media, advertising, AdTech, MarTech, publisher sales, or related field.
• Strong understanding of the advertising and digital media ecosystem, including programmatic advertising.
• Experience working with brands, agencies, publishers, media companies, or other advertising-industry organizations.
• Strong relationship-building and networking skills, with the ability to develop warmer connections into enterprise brands beyond high-volume cold outreach.
• Experience with in-person meetings, industry events, networking, or other offline business development activities.
• Strong communication and presentation skills, with the ability to engage marketing and media decision-makers.
• Self-motivated and proactive, with ability to manage priority accounts and outreach strategy independently.
• Willingness to travel locally and participate in in-person business development roughly 3–4 days per month.

Responsibilities

• Identify and engage key decision-makers at major brands and enterprise advertisers through targeted research, industry connections, and strategic outreach.
• Build relationships with brand-side marketing, media, programmatic, and advertising stakeholders through warm introductions, networking, referrals, and thoughtful outreach.
• Execute a high-touch business development approach across email, LinkedIn, phone, industry events, and in-person meetings to generate qualified opportunities for the Growth Team.
• Spend approximately 3–4 days per month on in-person business development, including planned office visits, coffee meetings, local networking events, curated dinners, happy hours, and other relevant field marketing activities.
• Coordinate closely with the Growth Director to identify priority accounts and plan market activity strategically.
• Attend relevant brand and advertising industry events to expand AI Digital’s network and strengthen relationships with prospective clients.
• Track relationship development, outreach activity, and pipeline progress in HubSpot CRM.
• Support Growth Directors in advancing opportunities beyond the initial introduction and Discovery Call.

Skills

Business development

Sales outreach

Relationship building

Networking

Communication

Travel readiness

Lead generation

Tools

HubSpot

Salesforce

LinkedIn Sales Navigator

Job description

What You'll Do

• Identify and engage key decision-makers at major brands and enterprise advertisers through targeted research, industry connections, and strategic outreach.


• Build relationships with brand-side marketing, media, programmatic, and advertising stakeholders through warm introductions, networking, referrals, and thoughtful outreach.


• Execute a high-touch business development approach across email, LinkedIn, phone, industry events, and in-person meetings to generate qualified opportunities for the Growth Team.


• Spend approximately 3–4 days per month on in-person business development, including planned office visits, coffee meetings, local networking events, curated dinners, happy hours, and other relevant field marketing activities.


• Coordinate closely with the assigned Growth Director to identify priority accounts and plan market activity strategically.


• Attend relevant brand and advertising industry events to expand AI Digital’s network and strengthen relationships with prospective clients.


• Track relationship development, outreach activity, and pipeline progress in HubSpot CRM.


• Support Growth Directors in advancing opportunities beyond the initial introduction and Discovery Call.

Must-have

• 2–5 years of experience in business development, sales, programmatic, media planning, digital media, advertising, AdTech, MarTech, publisher sales, or a related field.


• Strong understanding of the advertising and digital media ecosystem, including programmatic advertising.


• Experience working with brands, agencies, publishers, media companies, or other advertising-industry organizations.


• Strong relationship-building and networking skills, with the ability to develop warmer connections into enterprise brands rather than relying only on high-volume cold outreach.


• Experience with in-person meetings, industry events, networking, or other offline business development activities.


• Strong communication and presentation skills, with the ability to engage marketing and media decision-makers.


• Self-motivated and proactive, with the ability to manage priority accounts and outreach strategy independently.


• Willingness to travel locally and participate in in-person business development approximately 3–4 days per month, with flexibility around events and active opportunities.

Nice-to-have

• Existing relationships with brands.


• Experience working with Fortune 500 or other large enterprise brands.


• Background in programmatic, media planning, media buying, publisher sales, broadcasting, TV, CTV/OTT, or integrated advertising.


• Previous experience in agency-side media or programmatic roles with an interest in transitioning into business development or sales.


• Experience with HubSpot, Salesforce, Apollo, Outreach, ZoomInfo, Winmo, or LinkedIn Sales Navigator.

What You Get

• Competitive salary that values your expertise.


• Work from anywhere: fully remote to suit your lifestyle.


• Unlimited PTO that we actually encourage you to use — for adventures, recovery, or just because.


• Growth-focused environment: access to learning resources and clear pathways for growth.


• Fun team events: from virtual pasta-making to yoga sessions, we make remote feel close.


• A culture of trust: we cut the red tape — open talk, ownership, and getting things done together. Results over rules, always.


• Health insurance and ClassPass coverage: supporting your well-being both inside and outside of work.


• Reimbursement of work-related commute expenses.

Hiring Flow

• Screening Interview (up to 45 minutes): initial conversation with a recruiter.


• Interview with a Growth Director (Up to 30 minutes): a meeting with the Account Executive you will be working with to assess team fit and discuss role-specific responsibilities, expectations and workflows.


• Interview with the team (Up to 30 minutes): a meeting to assess team fit and discuss role-specific responsibilities, expectations and workflows.


• Offer: if successful, you’ll receive an offer to join our team.