Business Development and Marketing Associate

Launcher Solutions, Inc.; Northern (KY); Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

Annual raises

Bonuses

Remote work

Job summary

Launcher Solutions, Inc. is seeking a business development specialist with marketing backing to identify lenders, open conversations, and build campaigns that convert into meetings and pipeline.

We value B2B SaaS or tech experience, especially lending/fintech. You’ll research accounts, reach out by email/phone/LinkedIn, craft clear messaging, and manage opportunities in our CRM. Fully remote; salary based on experience.

Qualifications

• Experience in business development, sales development or demand generation in a B2B setting.
• B2B SaaS or technology experience strongly preferred.
• Lending, fintech, banking or credit union experience highly valued.
• Comfort with prospect research and outbound work by email, phone and LinkedIn.
• Strong writing and the ability to explain complex software in plain business terms.
• Familiarity with CRM, prospecting, email marketing and marketing automation tools.
• Experience creating content for websites, email, social media and sales materials.
• WordPress knowledge plus SEO/SEM, web analytics, Google Ads and remarketing a plus.

Responsibilities

• Build and maintain targeted prospect lists of banks, credit unions and finance companies.
• Research accounts, decision-makers, business needs and industry developments before outreach.
• Run consistent, personalized outreach by email, phone and LinkedIn.
• Follow up quickly with engaged contacts; qualify fit and move to discovery.
• Set up discovery conversations and product demos with senior sales and leadership.
• Keep CRM and marketing records accurate and up-to-date.
• Track outreach ROI and refine lists, messaging and sequences.

Skills

Business development

Sales development

Demand generation

B2B SaaS experience

Prospect research

Outbound outreach

Strong writing

CRM

Marketing automation

Content creation

WordPress

SEO/SEM

Education

Marketing degree

Communications degree

Business degree

Tools

CRM

Marketing automation

WordPress

SEO/SEM

Google Ads

Analytics

Job description

A business development role with marketing behind it: find the lenders who should know about us, open the conversation, and build the campaigns and content that bring them in.

B2B SaaS or technology experience is strongly preferred. Experience in lending, fintech, banking or credit unions is highly valued.

Build and maintain targeted prospect lists of banks, credit unions and finance companies

Research accounts, decision‑makers, business needs and industry developments before reaching out

Run consistent, personalized outreach by email, phone and LinkedIn

Follow up quickly with anyone who engages with a campaign, an event or the website

Introduce LAUNCHER.SOLUTIONS, identify need and timing, and qualify fit

Set up discovery conversations and product demonstrations with senior sales, product and leadership

Keep activity, contact and opportunity records accurate in CRM and marketing systems

Track what outreach returns, and refine the lists, messaging and sequences from it

Marketing

Help plan and run campaigns that generate awareness, engagement and qualified leads

Create content for the website, email campaigns, social media, newsletters and sales collateral

Maintain the company website in WordPress, keeping messaging and branding consistent

Support SEO, paid search, digital advertising, remarketing and campaign reporting

Work with leadership and product to turn capabilities into clear market-facing content

Support trade shows, conferences and sponsorships, before and after the event

This role focuses on prospecting, qualification and creating meetings rather than independently managing complex enterprise sales cycles or closing transactions.

What we are looking for

Experience in business development, sales development or demand generation in a B2B setting

B2B SaaS or technology experience, strongly preferred

Lending, fintech, banking or credit union experience, highly valued

Comfort with prospect research and outbound work by email, phone and LinkedIn

Strong writing, and the ability to explain complex software in plain business terms

Familiarity with CRM, prospecting, email marketing and marketing automation tools

Experience creating content for websites, email, social media and sales materials

WordPress, plus working knowledge of SEO, SEM, web analytics, Google Ads and remarketing

Research and organizational skill enough to run several priorities and follow each through

Willingness to travel occasionally for conferences, trade shows and customer meetings

Graphic design skills and experience with Photoshop or similar tools are a plus, as is a degree in marketing, communications or business. Relevant practical experience counts just as much.

Is this you?

You are a strong communicator who enjoys researching target accounts, starting conversations, and turning what you learn in the market into sharper messaging. You are comfortable learning a complex product, you are happy picking up the phone as well as writing the email, and you follow through on what you start.

Fully remote work environment

Competitive salary based on experience and qualifications

• Annual performance-based raises and bonuses