Business Development and Brand Marketing Coordinator

Global Partners; Seattle (WA); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

401(k) and matching

Dental, vision, and health insurance

HSA and FSA

Employee assistance program

Paid time off and holiday pay

Retirement plan and tuition reimburse}

Referral program

Job summary

Woodmeister Master Builders is seeking a Business Development and Brand Marketing Coordinator to execute marketing strategy, drive new customer acquisition, and bolster brand awareness. You will partner with the Business Development and Marketing teams to support current programs while developing new initiatives aligned with company goals.

The role covers brand management, content, digital channels, events, market research, and CRM data integrity, with opportunities to influence growth across

Qualifications

• Bachelor’s degree in marketing, advertising, communications, or equivalent experience.
• Experience in marketing coordination or a related role.
• Knowledge of traditional and digital marketing, content marketing, and social media marketing.
• Familiarity with CMS and CRM tools; HubSpot experience preferred.
• Working knowledge of HTML and design/email software.
• Strong presentation, documentation, and interpersonal skills; team‑oriented attitude.
• Excellent communication skills across all organizational levels.

Responsibilities

• Assist in developing and implementing the company’s brand strategy.
• Ensure marketing efforts align with business goals; improve processes, content, and lead generation.
• Prepare marketing activity reports and metrics for program success.
• Compile market research, forecasts, competitor analyses, and campaign results.
• Support the development and maintenance of internal tools and CRM data.
• Maintain brand consistency across all marketing collateral and assets.
• Coordinate digital channels, campaigns, and collateral for external and internal use.
• Assist with RFP responses, interview materials, and client outreach.
• Plan, coordinate, and execute meetings, events, and trade shows.
• Maintain CRM data integrity and KPI tracking.

Skills

Marketing coordination

Content marketing

Social media marketing

HubSpot

CRM tools

HTML / email design

CMS

Presentation skills

Education

Bachelor's degree in marketing, advertising, communications, or equivalent experience

Tools

HubSpot

CMS

CRM tools

Job description

Overview

Woodmeister Master Builders (WMB) is looking for a Business Development and Brand Marketing Coordinator to help execute marketing strategy and drive new customer acquisition, sales enablement, and brand awareness growth. This coordinator will partner with Business Development and Marketing teams and support current programs while developing new initiatives aligned with company and client goals.

Key Responsibilities

• Assist in developing and implementing the company’s brand strategy.
• Ensure that all marketing efforts serve immediate and long‑term business goals by identifying and executing improvements for processes, content, and lead generation.
• Prepare marketing activity reports and metrics for program success.
• Compile market research, forecasts, competitor analyses, campaign results, and consumer trends.
• Support the development and maintenance of internal tools, including credentials database, trackers, global contact directory, and intranets.

Collateral & Sales Enablement

• Maintain brand consistency across all marketing collateral, ensuring accuracy and alignment with WMB’s brand DNA.
• Oversee the development and updating of website, digital channels (Instagram, LinkedIn, Facebook, Pinterest), email campaigns, newsletters, and other marketing assets.
• Coordinate the creation and distribution of collateral for external promotion and internal use, including client testimonials, holiday cards, mailings, and award submissions.
• Support RFP responses, interview materials, and other prospect outreach, preparing documents and presentations such as “Staircase Capabilities” and “Modern Work.”
• Assist with internal marketing communications for company meetings, HR announcements, and other internal initiatives.

Event Planning and Management

• Collaborate with the Director of Client Development to identify event targets and strategic client invitations.
• Plan and coordinate meetings, events, conferences, and trade shows, managing schedules, contacts, mailings, and communication cadence.
• Manage Woodmeister‑hosted events, client entertaining, and oversee event execution and post‑event reporting.

Market Research

• Conduct research on market trends, customer behavior, and competitor landscape.
• Prepare analytical reports, summarize data, and provide insights to sales and marketing leadership.
• Act as HubSpot super user, maintaining CRM data integrity and KPI tracking.

Qualifications

• Bachelor’s degree in marketing, advertising, communications, or equivalent experience.
• Experience in marketing coordination or a related role.
• Knowledge of traditional and digital marketing, content marketing, and social media marketing.
• Familiarity with content management systems (CMS) and customer relationship management (CRM) tools; HubSpot experience preferred.
• Working knowledge of HTML and design/email software.
• Strong presentation, documentation, and interpersonal skills; team‑oriented attitude.
• Excellent communication skills across all organizational levels.

Benefits

• 401(k) and matching
• Dental, vision, and health insurance
• Health savings account and flexible spending account
• Employee assistance program
• Paid time off and holiday pay
• Retirement plan and tuition reimbursement
• Referral program

Work Details

Position Type: Full‑time. Location: Worcester, MA (in person). Schedule: Monday to Friday. No travel required. Must relocate to Worcester before start date.

Equal Opportunity Employer

Woodmeister Master Builders is an equal opportunity employer and will consider all qualified applicants regardless of race, color, religion, sex, national origin, disability status, veteran status, or any other protected characteristic.