Business Development Advisor

Home Instead

Gastonia (NC)

On-site

USD 70,000 - 110,000

Full time

5 hours ago

Be an early applicant

Get more replies from employers

Send a job-specific resume in minutes.

Benefits offered by this job

Competitive Salary

Sales Bonus

Paid Time Off

401(k) with Employer Matching

Health Benefits

Supplemental Benefits

Company Car Available for travel

Cell phone provided

Job summary

Home Instead in Gastonia, NC is seeking a Business Development Advisor to drive growth by building relationships with healthcare providers and community partners. You will execute targeted sales strategies, conduct in-home consultations for prospective clients, and support new care starts as needed.

This is a high-impact, field-based role emphasizing consultative sales and local market expansion. The ideal candidate has 1+ year in home care or health-related sales, a proven track record of

Qualifications

1 year in home care, health care or senior-related industry required.
Proven track record of meeting or exceeding sales targets and building professional relationships.
Strong networking, presentation, and relationship-building skills.
Ability to operate independently and manage a high level of field-based activity.
Proficiency with CRM systems (e.g., Salesforce) and Microsoft Office Suite.

Responsibilities

Develop and execute targeted sales strategies to increase market share and client acquisition.
Analyze market trends, competitive activity, and industry developments to identify growth opportunities.
Achieve inquiry generation and referral targets through strategic follow-up and market analysis.
Build and maintain strong relationships with healthcare providers and referral sources.
Represent Home Instead at industry events, health fairs, professional conferences, and community meetings.
Develop and execute local marketing campaigns to increase brand visibility and engagement.
Conduct high-impact sales presentations and face-to-face meetings with healthcare professionals and community partners.
Educate referral sources on Home Instead’s value proposition and tailor solutions to client needs.
Maintain accurate records of sales activities and referrals in CRM software.
Track and report on KPIs and sales goals.
Collaborate with leadership to create and implement sales and marketing plans.
Partner with care coordinators and client service managers to ensure seamless onboarding.
Perform consultative sales, including outreach and referral qualification.
Provide in-home care consultations and assist with new care starts as needed.
Provide market feedback to internal teams.
Ensure compliance with industry regulations and company policies.
Align business development strategies with overall business objectives.

Skills

Relationship building

Networking

Presentation skills

Sales experience

CRM (Salesforce)

Microsoft Office

Driver's license

Independent / self-starter

Education

Bachelor's degree

Tools

Salesforce CRM

Microsoft Office

Job description

About Home Instead

We are Home Instead of Gastonia, a locally owned in home care agency. Our mission is to honor God by exceeding the expectations of everyone we encounter every day. We provide high-quality care to seniors who want to remain in their homes and meet the challenges of aging with dignity and compassion as well as individuals living with disabilities. We have been passionately serving people in the Gaston, Lincoln, and Cleveland communities for 20+ years!

In His Care, Inc. d/b/a Home Instead

About Home Instead

For more than three decades, the Home Instead network has been the world's leading provider of in-home care for older adults. Each Home Instead franchise offers an individualized approach to help keep aging adults comfortable and cared for at home. Globally, the Home Instead network supports the work of over 100,000 Care Pros and provides more than 60 million hours of care annually. Learn more at homeinstead.com.

Job Summary

The Business Development Advisor plays a strategic role in driving business growth and expanding market presence. This position focuses on building and nurturing strong relationships with healthcare providers and community partners to increase referrals and client acquisition. You will be responsible for executing targeted sales strategies, conducting in-home consultations with prospective clients, and supporting new care starts when needed. This is a high-impact, field-based role requiring a strong blend of strategic thinking, relationship-building, and sales execution. The ideal candidate is a self-starter with consultative sales experience, a strategic mindset, and a passion for improving the lives of older adults.

Key Responsibilities

Key job duties that will be expected of the new hire. These could include a combination of the following focus areas

Develop and execute targeted sales strategies to increase market share and client acquisition.
Analyze market trends, competitive activity, and industry developments to identify growth opportunities.
Achieve inquiry generation and referral targets through strategic follow-up and market analysis.

Build and maintain strong relationships with healthcare providers and referral sources, including hospitals, home health agencies, assisted living facilities, and physicians.
Represent Home Instead at industry events, health fairs, professional conferences, and community meetings.
Develop and execute local marketing campaigns to increase brand visibility and engagement.

Conduct high-impact sales presentations and face-to-face meetings with healthcare professionals and community partners.
Educate referral sources on Home Instead’s value proposition and tailor solutions to client needs.
Maintain accurate records of sales activities, referral sources, and conversion rates in CRM software (e.g., Salesforce).
Track and report on key performance indicators (KPIs) and sales goals.

Collaborate with leadership to create and implement sales and marketing plans.
Partner with care coordinators and client service managers to ensure a seamless client onboarding experience.
Build strategic partnerships with community organizations and industry stakeholders to strengthen market presence.

Perform consultative sales processes, including outreach, referral qualification, and conversion.
Provide support by conducting in-home care consultations and assisting with new care starts as needed.
Provide feedback on market trends and business development opportunities to internal teams.

Ensure compliance with industry regulations and company policies.
Align business development strategies with overall business objectives.

Qualifications & Experience

One year experience in home care, health care or senior-related industry required, an equivalent combination of education and work experience may be considered.
Proven track record of meeting or exceeding sales targets and building professional relationships.
Strong networking, presentation, and relationship-building skills.
Ability to operate independently and manage a high level of field-based activity.
Proficiency in CRM systems (e.g., Salesforce) and Microsoft Office Suite.
Valid driver’s license and reliable transportation required.
Excellent communication skills, both verbal and written.
Ability to spend up to 90% of your time in the local community, actively building strong relationships and referral partnerships.
Experience with the Gaston, Lincoln, Cleveland markets.
Experience in a quota carrying role.
Experience in an outside field sales role.

Preferred Qualifications

Experience in home care, hospice, senior living, or home health sales.
B2B and B2C sales experience in healthcare or senior services.
Knowledge of Medicare, VA, and private pay home care services.
Existing relationships with local healthcare providers and senior living communities.
Experience working with healthcare referral sources.
Bilingual abilities (if applicable).
Bachelor's degree

Key Competencies

Relationship Building: Ability to engage and influence stakeholders at all levels.
Communication: Strong written and verbal communication skills.
Customer-Focused: Committed to providing best-in-class products and services.
Results-Oriented: Proven ability to achieve and exceed sales targets.
Self-Starter: Thrives in a self-directed environment and takes initiative.
Resilience: Maintain a positive and steady presence in emotionally challenging or high-stress situations
Innovation & Adaptability: Seeks continuous improvement and data-driven sales strategies.

Compensation & Benefits